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DressX and American Eagle Outfitters Join Forces

DressX, recognized as the leading platform for digital fashion collections, has entered into a partnership with... American Eagle Outfitters Inc The collaboration features Avery Akkineni, who is the President of Vayner NFT, bringing a fresh perspective to the collection.

Together, they have crafted a limited-run collection. collection to commemorate Earth Month. 

With sustainability at the core of DressX's mission, this collaboration is especially relevant. The founders, Daria Shapovalova and Natalia Modenova, launched DressX in July 2020, pioneering a platform for virtual clothing and accessories that aims to eliminate waste, harmful chemicals, and carbon emissions.

The partnership includes three pairs of digital jeans inspired by American Eagle Outfitters’ Real Good jeans, which adhere to the company’s water sustainability protocols.

Each denim piece boasts a unique ‘water-themed superpower’, named H20, Splash, and Waterfall.

To experience these digital jeans, users can buy AE’s virtual denim via the DressX app or website, then use the app to try them on in augmented reality and experience the water effects.

This exclusive collection will only be launched on... DressX website and app for a week, till May 2nd. 

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