In a groundbreaking move, DressX has made history by being the first fully digital brand to launch a collection within the Roblox environment.

DressX has proudly announced the roll-out of its initial collection, marking a significant achievement for the brand. collection on Roblox . 

Roblox, which emerged as an online gaming platform in September 2006, offers users a creative space to 'imagine, create, and enjoy time with friends.' Players have the freedom to design their own games as well as engage with those crafted by others.

DressX serves as a multi-brand store focused on Metaverse fashion, having rolled out a range of both digital and physical collaborations in recent months. This includes partnerships with notable retailers such as corner a French multi-brand store named Printemps and a digital collaboration with American Eagle Outfitters. Furthermore, DressX has recently been recognized as a finalist for the prestigious LVMH Innovation Award. collection As a trailblazer, DressX stands out as the first digital-only fashion brand to launch a collection on Roblox. announced The released collection features digitally designed clothing items made using Roblox’s Layered Clothing technology, giving the garments a lifelike quality. This innovative tech allows users to mix and match various body shapes and outfits.

Currently, the DressX lineup consists of nine unique pieces, which can be purchased and worn on Roblox and other digital platforms.

These items can also be obtained for editorial styling or quick dressing in augmented reality through the DressX app.

The pricing for these digital garments ranges from $25 for a simple white sweatshirt to $45 for the trendy Hype Kills sweatshirt.

DressX is actively showing support for Ukraine and its designers during the Metaverse Fashion Week.

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• DressX is recognized as a finalist for the LVMH Innovation Award.
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