In a festive celebration, DressX and Bershka introduce a unique augmented reality fashion collection for the holiday season.
In Brief
DressX and Bershka have launched an eight-piece AR fashion collection that sets a festive tone.
You can access these items for free via the DressX app, making them easily reachable.
Through this collaboration, DressX and Bershka present a stunning array of AR apparel as part of the brand’s holiday collection. Christmas collection The new collection contains four digital items that are perfect for capturing holiday moments. Users can try on a glittering silver mini-dress, a vibrant oversized blue fur coat, a chain ensemble, and a balloon-style dress that boasts a vinyl finish – all available for free on the DressX app.
Daria Shapovalova and Natalia Modenova, the creative minds behind DressX, shared, 'We’re excited to unveil this collaborative project with Bershka, which pushes the boundaries of the fashion landscape. This launch is perfectly timed for the festive season, providing a fun way for users to dress up for social media, get artistic with images, videos, and greeting cards, and prepare for metaverse festivities.'
This isn’t the first time the two brands have collaborated; back in July, they revealed a collection called 'Smiley', featuring unique designs.
One of the items from that earlier collection is available for free, allowing fashion lovers to try it out through the DressX app.
With this latest AR clothing venture, Bershka is promoting a more sustainable approach to fashion, effectively connecting with their target demographic of Gen Z. eight AR pieces However, it’s not just the younger generation that seeks sustainability and innovation. For example, DressX has also worked with high-end couture labels. In June, they had a notable collaboration where they designed AR outfits for a mag focused on the metaverse.
Looking ahead, DressX's creations will soon be showcased in VR within Meta’s Horizon Worlds online video game, granting users in the metaverse the chance to showcase a variety of designs by DressX.
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Valeria serves as a reporter for Metaverse Post, covering topics such as fundraising, AI innovations, the metaverse landscape, digital fashion trends, NFTs, and all things Web3.
Disclaimer
In line with the Trust Project guidelines She holds a Master’s degree in Public Communications and is pursuing a second Major in International Business Management. Valeria’s passions include photography and fashion styling, which began at age 13 when she launched her first fashion blog, fueling her interests in journalism and style.
