Doodles, the well-established NFT project, is collaborating with Pharrell Williams’ streetwear label. by Together, they plan to introduce a fresh line of physical merchandise.

The collection comprises t-shirts, hats, shorts, towels, and skateboards, priced from $50 to $165. Notably, the designs were co-crafted with Burnt Toast, the artist and co-founder of Doodles.

Mark your calendars for the release happening from April 28 to 30 during the ‘Something in the Water’ music festival in Virginia Beach. Attendees can check out the Doodles pop-up and enjoy some complimentary ice cream. For those who can’t attend the festival, there’s an opportunity to snag these items online, but supplies will be limited.

A portion of the sales from this collection will support Pharrell’s educational non-profit, Yellow.

"This collection signifies a vital initial step in our journey of collaborations and apparel. Expect more partnerships as Doodles broadens its lifestyle reach,\" expressed Brandon Rosenblatt, the brand partnerships lead at Doodles.

Pharrell Williams, the celebrated musician and artist, has been serving as Doodles' Chief Brand Officer since June 2022. His initial vision included crafting a music album in tandem with Columbia Records.

The forthcoming clothing collection marks a significant advance for Doodles, as the brand aims to redefine its identity beyond merely being an NFT project. In March, co-founder Poopie stated, \"We aspire to evolve from a startup into a front-running media franchise. We are moving past the NFT label.\" by The capsule collection will be exclusively available at Doodle Beach during the festival.

[Limited quantities may be accessible online post-festival.] Alisa Davidson Pharrell Williams is officially Doodles' Chief Brand Officer.

April 24, 2025 by

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