Dior is gearing up to launch its exclusive, limited-edition NFT-tied sneakers.

Dior has shared news about an impending collection of NFT-infused sneakers. The 'B33' style, created under the guidance of Kin Jones, the artistic director, is a part of Dior’s men’s fall 2023 line.

According to a tweet According to a post from the brand's verified Twitter account, these sneakers come with encrypted keys that allow wearers to access a secure platform, along with exclusive services. It’s interesting to note that among the seven designs, just one will offer a corresponding non-fungible token, while the remaining six will feature near-field communication tech but won't have digital twins.

At this moment, detailed insights into the collection remain limited. However, Dior’s tweet has revealed that the first online release will showcase the exclusive turquoise Dior Oblique mohair and brown suede 'B33' sneakers, with only 470 pairs being made available. This sought-after style will hit the market on July 6. wrote \"Every sneaker in this line comes linked to a unique Digital Twin, an innovative and secure digital entity built on the Ethereum blockchain, marking a historic first for Maison Dior,\" states the product description found on the brand's official platform.

If you are eager to stay in the loop regarding this launch, you can sign up for notifications directly on Dior’s website. Customers based in the U.S. can easily opt-in for alerts through the 'Reminder' button on the Dior app for iOS devices. website . 

Notably, in their marketing messages, Dior has steered clear of terms like 'NFT,' 'blockchain,' or 'web3.' This could indicate a strategic decision to distance themselves from potentially dubious projects often associated with the NFT market or may simply mean they prefer a subtle entry into the web3 arena.

Dior is joining a trend among fashion labels venturing into sneakers supported by non-fungible tokens. Back in June, Adidas Originals collaborated with young artist FEWOCiOUS in a similar venture involving NFT-enabled physical products.

In the same month, Puma teamed up with NBA sensation LaMelo Ball and Gutter Cat Gang for their own NFT-themed sneaker release. sneakers Adidas Originals and FEWOCiOUS Collaborate on NFT-Supported Sneakers. NFT sneakers .

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