At the NYFW event, a virtual Carolina Herrera gown was sold for more than $5,000 on Roblox, capturing attention and leading to discussions about digital fashion.
Esteemed fashion brands are venturing into Metaverse environments, exploring the fusion of physical and digital collections. Earlier this month, Carolina Herrera made headlines when they sold a stunning yellow floral dress called 'Klossette' for over $5,000 on Roblox. This dress was donned by the renowned supermodel Karlie Kloss during the Spring/Summer 2023 showcase at New York Fashion Week.
As the runway unfolded, a creator known as Lovespun presented a digital avatar of Karlie flaunting the floral dress within Roblox, giving users the chance to buy this fashionable attire for their online avatars. 'Klossette' was listed on the platform for just four hours and was priced at 500 Robux (approximately $6.25 at the time). Remarkably, the dress sold out, with 432 pieces moving quickly. marketplace The virtual showcase took place on September 12, and just a week after its debut, the digital dress was being resold for an astonishing 188,257 Robux (around $2,350 at that time).
A post shared by Karlie Kloss (@karliekloss) highlights this moment.
In addition, the Italian luxury fashion brand Gucci has created interactive environments in the Metaverse, allowing users to engage and socialize. They've also made available Roblox Area a digital representation of singer and actress Miley Cyrus in collaboration with their ongoing initiatives.
DressX has pioneered the way as the first digital fashion label to launch a collection on Roblox. created a Gucci Town Alongside this, DressX collaborated with Jason Wu to unveil an NFT featuring Michelle Obama’s dress. new fragrance inside Roblox If you're curious about Madison Cawthorn and the Let’s Go Brandon Coin, you might want to read further.
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