Was the NFTs.com domain really bought for $15 million?

As reported by Domainer and GoDaddy, the sale of NFTs.com was processed through Escrow for an impressive $15 million, making it the second-largest public domain sale in history, just behind the $30 million deal for voice.com back in 2019. This transaction also represents the largest acquisition of a domain within the blockchain sector.

The press release described NFTs.com as an incredible asset, especially considering how NFTs are transforming digital ownership and laying the groundwork for the metaverse economy, play-to-earn gaming, among other innovations. NFTs The transaction involving the NFTs domain stands out as one of the biggest deals related to blockchain on brokerage platforms. Back in 2018, NFTs.com was sold for $25,795, and just last year, NFT.com fetched $2 million. Additionally, Eth.com was sold for $2 million in 2017. wrote . 

The identity of the buyer remains a mystery, but they appear to have connections to DigitalArtists.com, a site that is currently featured online. DigitalArtists.com was also sold last year. sale Nonetheless, this enormous sale raises eyebrows regarding its legitimacy. The domain appraisal tools seem to provide inaccurate valuations. According to GoDaddy.com, NFTs.com was valued at $7,598, while Estibot.com assessed it at $18,000, Saw.com at $48,000, and Alter.com valued it at just $3,900.

The founder of Alef&Sky shared their thoughts on this trending news: bought  for $300,000.

This $15 million transaction of NFTs.com has sparked hope among many that their NFT domain names could also achieve six-figure sales. Notably, NFT.com sold for $2 million in 2021, and some had speculated that NFTs.com would reach eight figures, leading to a negative reception from many.

Martin Noam Slutzky , co-founder of InvestingNFT Industry experts noted that NFT.com’s sale signifies a significant benchmark for the expanding Web3 ecosystem, yet it also brings forth a variety of questions:

With a purchase price of $15 million, NFTs.com is highlighted as the second-largest domain acquisition, and numerous inquiries have surfaced regarding the authenticity of this sale. Given the buyer’s anonymity, many in the industry are left wondering if this is merely a publicity stunt.

Gabriela Reyes, CEO & Co-founder of LivelyVerse In the realm of cryptocurrency, traditional Web2 domain names don’t seem to hold much importance. In stark contrast, domains such as the Ethereum Name Service (ENS) have been trading for substantial sums, with the most notable sale being paradigm.eth, which exchanged hands for an eye-popping 420 ETH (around $1.5 million).

It remains uncertain what business venture NFTs.com will pursue. It might evolve into a new NFT trading platform associated with DigitalArtists.com, which serves as a curated NFT marketplace. There’s speculation that the sale could reflect wash trading or market manipulation intended to draw interest, as the price seems inflated at first glance.

Looking at the surface value, the sale might come off as a marketing gimmick. However, considering the ongoing trend and excitement surrounding NFTs, Slutzky suggested it might be worth even more. Furthermore, Cars.com sold for 58 times the price of NFTs.com, with an astonishing sale of $872 million. Therefore, we shouldn’t easily dismiss this transaction as mere market manipulation, as such strategies typically involve pump and dump tactics. This acquisition may indicate someone has gained valuable intellectual property for an impressive $15 million, possibly to elevate their business or generate profit. ENS domains Reyes concurs that the NFT sector is a high-stakes industry, with its true value still unfolding, implying that the domain's sale price might be justified:

A significant point to consider is the involvement of reputable firms such as GoDaddy, Escrow.com, and Domainer.com. These entities have established a trustworthy reputation over the years, making it unlikely they would compromise on their integrity. It’s also critical to recognize that the NFT space under the umbrella of Web3.0 is very valuable and its worth continues to be determined. If domains like Voice.com can achieve a valuation of $30 million, then perhaps the sale of NFTs.com doesn’t deserve as much scrutiny, especially given the buyer’s valuation of the domain.

The NFT domain market has announced the introduction of .metaverse and .VR extensions. Unstoppable Domains has forged a new partnership to provide 82 million users with access to .blockchain NFT domains. from their venture.”

There is a growing demand for ENS domain names consisting of three and four digits.

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• Agne is a journalist who covers advancements and trends in the metaverse, AI, and Web3 for Metaverse Post. Her enthusiasm for storytelling drives her to conduct numerous interviews with field experts, always on the lookout for captivating narratives. Agne earned her Bachelor’s degree in literature and boasts a rich background in writing about diverse topics such as travel, art, and culture. Additionally, she has volunteered as an editor for an animal rights organization, striving to raise awareness about animal welfare issues. You can reach her at
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