Cult&Rain is poised to introduce its cutting-edge phygital hoodie line.
In Brief
Cult&Rain reveals that its NFC-enabled phygital collection will be available for purchase starting March 15.
This collection features a total of 401 premium hoodies, each endorsed by NFTs.
Owners will enjoy a range of benefits and have opportunities to snag exclusive limited-release sneakers.
The luxury brand Cult&Rain announces an exciting forthcoming release of its phygital collection, created in collaboration with DressX and LTD.INC.
This marks the brand's third drop, referred to as 'DROP 002,' which seeks to merge the future of high-end fashion with the web3 landscape. By incorporating digital assets into physical clothing, Cult&Rain is seamlessly blending these two realms.
'DROP 002' encompasses 401 premium-quality hoodies available in four distinct colors, embellished with eclectic graphics and adorned with Cult&Rain’s branding. The brand leverages augmented reality and artificial intelligence to elevate its fashion pieces, featuring designs that take inspiration from 1980s retro aesthetics and Japanese sci-fi themes.
For this launch, the brand has integrated near-field communication (NFC) technology, connecting the real-world items with NFTs. Thus, each hoodie is embedded with an NFC chip and paired with a unique animated NFT. The NFC technology, developed by LTD.INC, will debut its own phygital marketplace in the upcoming fall season.
This innovation allows the brand to authenticate the provenance of each product while offering additional digital experiences to hoodie owners. Those who own 'DROP 002' will gain access to exclusive perks: behind-the-scenes content, special video material, rewards, and updates from the brand. Additionally, customers will receive 3D augmented reality wearables courtesy of the digital fashion platform DressX. Some lucky holders will enjoy even more benefits, as owners of the coveted 'DROP 002' tokens will also receive matching shoes made in Italy, exclusive airdrops, discounts, and VIP entry into the brand’s ecosystem.
The collection launches on OpenSea starting March 15. Notably, the rarity tier and limited editions will be disclosed after the coins are minted.
'For the past three years, we've been refining our phygital technology to simplify the process for brands and artists to create blockchain-verified products. With 'DROP 002,' we're thrilled to showcase how blockchain can revolutionize the world of fashion forever. CULT&RAIN stands at the forefront of luxury fashion within the web3 space, and we believe our leading NFC/NFT technology will set unprecedented standards across both web2 and web3 markets,'
stated Daryl Kelly, the Founder & CEO of LTD.INC.
In October 2022, the engineering team at Azuki unveiled technology similar to NFC chips, termed the ' Physical Backed Token ', which allows users to transfer the digital ownership of physical items when gifting or selling them.
Keep an eye on cryptocurrency distribution updates through our Airdrops Calendar .
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