CUB3 Secures $6.5 Million in Series A Funding to Unveil a Unique Web3 Rewards System Bridging Physical and Digital Realms

CUB3, the loyalty platform catering to the Web3 space, has announced today its successful completion of a $6.5 million Series A funding led by BITKRAFT and Fabric Ventures. This funding follows an earlier $2 million seed investment from November 2021, also facilitated by Fabric Ventures.

The newly acquired funds will be directed towards rolling out the Proof of Behavior™ protocol and the ongoing beta platform, which automatically rewards users for their actual activities in both the digital and physical realms.

CUB3 provides brands with the capability to develop custom loyalty programs aimed at enhancing customer engagement and retention. Through a user-friendly self-service portal, businesses can initiate campaigns encouraging users to engage in various tasks across web2 and web3 platforms in exchange for rewards. Users participating in these initiatives will automatically earn rewards for both their online and offline interactions.

For example, users who post positive messages about a brand on Twitter, share videos of their dance moves on TikTok, or participate in yoga classes while wearing branded merchandise can accumulate points and tokens that they can exchange for anything from exclusive content to discounted merchandise. According to a press statement from the company, their approach uses AI and machine learning to track and analyze behaviors across both digital and real-world settings. Activity logs and rewards are recorded on the blockchain, enabling users to monitor their progress relative to others in the community while allowing brands to derive valuable analytics for measuring their return on investment. \"At our core, we identify ourselves as a data-centric company. We strive to create efficient digital representations of behavior, whether online or in the real world. Our team specializes in large-scale data collection, analysis, and real-time insights for these purposes,\" said Dr. Muddy Bhatt, co-founder and CTO of CUB3, in an interview with Metaverse Post. \"With our backend infrastructure running on AWS, we are equipped to handle substantial data volumes. We can match the collected data to specific community members and design customized analysis workflows to evaluate content and platform interactions on a large scale. Our data sources span web2, web3, and a myriad of IoT sensors and networks in the physical world.\"

Previously, Bhatt served as a research engineer at Google’s DeepMind and was the head of artificial intelligence at Verses, a firm specializing in spatial intelligence and computing technologies. During his tenure at Verses, he was instrumental in developing the sorting, slotting, and routing algorithms that power Amazon's third-party logistics operations.

Bhatt left Verses as it geared up for an IPO in 2020 to establish CUB3, which represents a convergence of blockchain technology and data analysis. Most of the initial engineering team at CUB3 comprises former AI engineers from Bhatt's previous team at Verses.

CUB3’s services for web3 campaigns and APIs presently support the Polygon and Ethereum networks, with beta functionality available on Solana. The company noted that clients without a preferred network are often directed towards Polygon due to its user-friendly interface for end users.

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• Cindy works as a journalist for Metaverse Post, focusing on topics related to web3, NFTs, the metaverse, and artificial intelligence. She specializes in conducting interviews with influential figures in the Web3 sector, having connected with over 30 executives at the C-level, bringing their rich insights to the audience. Originally from Singapore, she now resides in Tbilisi, Georgia. Cindy holds a Bachelor’s degree in Communications & Media Studies from the University of South Australia and has accumulated a decade of experience in writing and journalism.