In Brief
As part of their joint venture, STEPN and Adidas are rolling out a novel collection of NFTs called 'STEPN x Adidas Genesis Sneakers'. This is just the start of what promises to be a series of collaborative endeavors.
Solana-based smartphone application STEPN The Global Move-to-Earn platform (GMT), which empowers users to earn rewards simply by engaging in physical activities like walking, jogging, and running, has come together with a well-known brand in athletic wear. Adidas In collaboration, they are set to launch a restricted collection of 1,000 NFTs called ‘STEPN x Adidas Genesis Sneakers’.
These NFTs will be minted on the Solana blockchain Starting from April 17th, aspiring buyers can get their hands on these NFTs on the Mooar marketplace at a price set at 10,000 units of STEPN’s intrinsic GMT token.
The NFT collection will be rolled out using a raffle approach divided into two distinct phases. The initial NFT sale phase is scheduled to kick off on April 17th, with 200 NFTs reserved for the most committed users. Afterwards, a public lottery from April 18th to April 21st will offer the remaining 790 NFTs to all interested participants.
Priority will be given to Adidas Dedicated members of STEPN’s FSL community will get exclusive access on the first day via an allowlist. This pre-approved list will comprise holders of Alts by Adidas NFTs, OG and Genesis NFT holders, and individuals boasting the ‘Effective Mover 6’ Badge on STEPN, along with Level 5 MOOAR Membership holders or anyone with the Gas Hero Badge and Genesis Holders status. Participants are encouraged to create their STEPN accounts via email before April 16th.
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STEPN is gearing up to significantly broaden the ‘Phygital’ rewards space through a new partnership and allocate a remarkable $30 million in GMT tokens to its community.
This collaboration with Adidas signifies STEPN’s second venture into partnerships with footwear brands, following a successful tie-up in 2022 with partnership Shiti Manghani, the CEO of STEPN, emphasized the importance of this alliance, viewing it as a compelling blend of both the physical and digital domains, often referred to as ‘phygital’. He noted that partnerships between lifestyle platforms like STEPN and globally recognized names like Adidas reflect a shift in the rewards landscape. Asics In a recent gesture of appreciation, STEPN has distributed bonus points totaling $30 million in GMT tokens to its community through a recent airdrop last week.
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Disclaimer
In line with the Trust Project guidelines Alisa, a dedicated reporter at Cryptocurrencylistings, specializes in the realms of cryptocurrency, zero-knowledge proofs, investments, and the wide scope of Web3. With a sharp insight into emerging trends and innovations, she offers thorough coverage aimed at enlightening and engaging her audience in the continually transforming world of digital finance.
