The coffee giant Lavazza is bringing a unique feature known as Lavazza Arena to the Roblox metaverse.
Lavazza is making strides by establishing Lavazza Arena in the popular virtual realm of Roblox.
The company has partnered with a creative agency in Milan to bring this project to life. We Are Social and Metaverse game developer Dubit to create the experience.
This initiative is designed to increase awareness about climate change among the younger generation, featuring discussions on the Amazon Rainforest. To create an engaging atmosphere, users are encouraged to participate in football games at the Lavazza Arena.
Lavazza is deeply committed to sustainability initiatives and environmental issues, striving to engage a broad audience for real change. In 2020, the company rolled out its 'Roadmap to Zero,' a comprehensive strategy aimed at becoming carbon-neutral.
On September 5, celebrated as Amazon Day, Lavazza Arena welcomed two famous Italian football icons, Claudio Marchisio and Giorgio Chiellini. This exciting football tournament broadcast live on multiple Twitch platforms.
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In line with the Trust Project guidelines Valeria holds a Master’s degree in Public Communications and is pursuing an additional degree in International Business Management. Her passions extend to photography and fashion styling. At just 13, she started her first fashion blog, igniting her love for journalism and style.
