The vibrant NFT collection from Coca-Cola, showcasing the work of artist Rich Mnisi, celebrates Pride.
Coca-Cola’s new NFT collection for Pride month is a collaboration with artist Rich Mnisi, created in partnership with marketing agencies Virtue and Tafi. The goal is to honor Pride by featuring unique artworks from Mnisi.
Virtue This agency, powered by Vice, stands as the largest independent media company targeting youth. Tafi This digital collectible studio has collaborated with several major brands, including Champion, Adidas, Samsung, and Warner Brothers.
Rich Mnisi, a celebrated fashion designer from South Africa, is known for advocating for LGBTQIA+ rights across the continent. The Coca-Cola Pride collection features 136 exclusive artworks crafted by Mnisi. LGBTQIA+ \"With these pieces, we aim to enhance visibility within the community by embracing its diverse colors and sharing a universal message of Love,\" stated a Coca-Cola representative.
The minting process is currently underway. To participate, users need to possess Matic (Polygon) and connect their wallets via the Polygon Network. Each NFT is priced at 335 MATIC, roughly translating to $155. website .
Proceeds from both initial sales and secondary market transactions of the Coca-Cola Pride collection will be directed to charities supporting the LGBTQIA+ community. Initially, these funds will benefit
a charity organization in South Africa dedicated to offering mental and physical health services. OUT Decentraland has been hosting a live Pride Parade, which is still ongoing.
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