In a partnership with Snapchat, Chipotle is introducing an AR experience that focuses on well-being.
In Brief
The well-known restaurant chain, Chipotle, has teamed up with Snap Inc. to roll out an exciting new augmented reality lens for the Snapchat app.
The purpose of this lens is to inspire Chipotle enthusiasts to stay active and adopt healthier lifestyles.
Kicking off 2023, Chipotle Mexican Grill is rolling out a new initiative that encourages healthier living. fitness-inspired AR Lens on Snapchat This innovative AR lens aims to motivate fans to engage in Chipotle-themed workout routines and unwind with meditation guidance.
Chipotle's AR Lens is set to be launched on Friday, January 13. Interestingly, this day is often referred to as Quitter's Day, when many individuals struggle to stick with their New Year's resolutions. This feature can be accessed for free on Snapchat, which is available for both iOS and Android devices.
As part of the campaign, 100,000 customers in the United States who complete the challenges on Snapchat will be rewarded with a promo code for a complimentary side or guacamole. This marks a groundbreaking moment as it's the first time a restaurant has used an AR Lens to promote fitness and wellness on Snapchat.
In addition to the AR Lens, Chipotle is rolling out a fresh collection of nutritious Lifestyle Bowls, which are exclusive to the U.S. and Canada, targeting the Gen Z and Millennial demographic.
"We’re bringing a fun twist to New Year’s resolutions by gamifying this experience while offering wholesome meals made with real ingredients that you can feel good about consuming,\" said Chris Brandt, Chipotle’s chief marketing officer.
Unlike the food industry, where AR tech is still gaining traction, it has already become a favorite among fashion brands. For example, there are apps that allow fashion enthusiasts to explore clothing, shoes, and accessories in a virtual setting. Snapchat is also venturing into this space. Burberry uses Snap’s AR try-on tools Please note that the details on this page should not be taken as financial, legal, investment, or related advice. It's crucial to invest only what you can afford to lose and seek independent financial guidance if you're uncertain. For further insights, we recommend checking the terms and conditions or the help sections provided by the issuer or advertiser. MetaversePost strives for accurate and unbiased reporting, but market conditions may change subject to fluctuations. testing out NFTs as AR filters .
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