September saw a 20% reduction in web traffic to ChatGPT, with the decline persisting.
In Brief
In September, there was a noticeable 20% drop in global traffic directed towards ChatGPT.
Several reasons contribute to this drop, including seasonal patterns, changing user habits, migration to different platforms, and increasing competition.
When OpenAI rolled out ChatGPT in November 2022, this conversational AI model quickly took the internet by storm. From its birth until its peak in May, the platform witnessed extraordinary growth, leading some experts to refer to it as 'the fastest-growing web application in internet history.' However, recent statistics point to a downturn in both traffic and user engagement. The latest readings indicate a 20% fall in ChatGPT's web traffic for September 2023, with the decline continuing / Acknowledgment: Metaverse Post. By January 2023, ChatGPT had amassed an astonishing 100 million monthly users. Its charm lay in its ability, user-friendliness, and the fact that it was available without charge. Users worldwide flocked to the platform for crafting various text outputs, from crafting emails and academic papers to generating snippets of code.
According to data from Similarweb Nonetheless, it’s important not to overlook the challenges. Data from June showed a 9.7% decline in global traffic to ChatGPT, with a concerning 10.3% drop within the U.S. alone. Unique visitor numbers fell by 5.7%, accompanied by an 8.5% dip in user engagement compared to the previous month. This indicated the first significant decline since the platform's inception.
A possible reason for this decrease in usage could be linked to schools closing for summer break. During the academic year, ChatGPT was widely used for homework help, but as students shifted their focus to different leisure activities, like playing Minecraft, this might have caused the user drop-off.
Alternatively, users may be growing more adept in their interactions with the chatbot. Instead of exploring its capacities at length, they may simply be using it for specific, shorter tasks, which would lead to reduced engagement overall.
OpenAI has made its models available through APIs and Microsoft Azure. The decline in website visitors could be due to users opting to use these programmatic interfaces for more customized experiences.
ChatGPT’s traffic downturn is occurring in a wider market context. For example, Character.AI, another well-known AI chatbot platform, experienced a 32% decline in traffic as well. Meanwhile, OpenAI has announced that its latest models, including GPT-4, are now accessible via API. Older models will be retired by January 4, 2024, and transitioned out in favor of more advanced systems, which may potentially rekindle interest and draw back some lost visitors.
The decrease in web traffic for ChatGPT doesn’t necessarily signify the end of the platform or the iGaming sector at large. It could merely reflect a market correction, a seasonal ebb, or an indication that users are focusing their interactions more effectively.
If you'd like to delve into this article further or have any other inquiries, don’t hesitate to reach out! Google’s Bard is slowly gaining traction.
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Damir leads the team at Metaverse Post as a product manager and editor, tackling subjects such as AI/ML, AGI, LLMs, and Web3 ecosystems. His insightful articles draw a colossal audience of over a million readers monthly. With a decade of experience in SEO and digital marketing, he has garnered recognition in major publications including Mashable, Wired, and Entrepreneur. Traveling across the UAE, Turkey, Russia, and the CIS as a digital nomad, Damir holds a degree in physics, which he believes equips him with the analytical skills essential for thriving in the fast-evolving digital landscape.
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