Changi Airport Unveils ChangiVerse, the First Metaverse Airport on Roblox
In Brief
Changi Airport proudly stands as the first airport in the world to step into the vibrant world of Roblox.
The ChangiVerse, built alongside Accenture, provides a one-of-a-kind platform for users to engage with Singapore Changi Airport and discover its many exciting features.
Participants can navigate interactive environments, take part in engaging minigames, and collect unique items to customize their online avatars.
With this milestone, Changi Airport has set a remarkable precedent as the first airport to join the popular metaverse gaming platform Roblox . This remarkable shift signifies a pivotal moment for the aviation sector, creating an entirely new and captivating avenue for both travelers and gaming fans to connect with the airport.
In collaboration with Accenture, Changi Airport Group (CAG) has crafted a unique metaverse experience with ChangiVerse, setting the stage for individuals to engage with Singapore Changi Airport and its myriad attractions. With Roblox boasting millions of daily users, ChangiVerse is primed to draw in a wave of digital explorers eager to discover travel experiences in inventive ways.
ChangiVerse showcases a variety of activities and social interactions that reflect the essence of the airport. The metaverse is designed around the airport’s most iconic features, such as the breathtaking indoor waterfall at Jewel, the distinguished Changi control tower, and the impressive dinosaur exhibit at Jurassic Mile.
Integrating playful experiences throughout its attractions, ChangiVerse allows users to explore interactive zones, from bustling cafés to vibrant glamping sites, engage in exciting minigames like Changi Kart and Check-in Champ, and gather collectibles to personalize their avatars.
As a thrilling incentive, Changi Airport is hosting a Changi Kart racing competition that runs until September. Monthly, the top racer will receive two economy-class tickets for direct flights on Singapore Airlines to any destination of their choice.
Hung Jean, the Senior Vice President of CAG’s Enterprise Digital Ecosystem and Business Division, expressed that ChangiVerse is designed to cement Changi Airport's status as more than just a transit point; it aims to be a delightful destination filled with unforgettable experiences. With travelers becoming increasingly tech-savvy, ChangiVerse seeks to boost customer engagement and satisfaction through innovative solutions. This initiative is part of CAG’s broader effort to transform the experience for visitors and travelers using creativity and immersive technology.
ChangiVerse introduces a fresh perspective to CAG’s strategy of attracting and engaging customers while fostering brand loyalty. The metaverse experience aims to deliver tailored and unique experiences to patrons, staff, and aviation enthusiasts, further solidifying Changi Airport's esteemed reputation as the World’s Best Airport.
Read more:
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- Gucci creates a Town in Roblox
- Bengaluru International Airport teams up with Polygon, Intel, and Amazon to debut the world’s first metaverse airport.
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