The CBS series 'Ghosts' lands in Decentraland.

Plenty of entertainment entities CBS has demonstrated a keen interest in the limitless possibilities of Web3, recently pouring its energy into an engaging gaming experience tied to their fresh sitcom 'Ghosts.' In collaboration with CreativeDepartmint, they have launched a captivating game set within the Decentraland metaverse.

Jonathan Block-Verk, the founder of CreativeDepartmint, described this project as potentially 'the first game ever created by a U.S. network' during a discussion. Decentraland 'This activation in the metaverse forms a part of CBS’s promotional initiative, 'Summer of Ghosts,' leading up to the second season of the show,' Variety reported. Variety last week. 

'Woodstone Mansion has found itself trapped in the Metaverse, but you can assist in its escape!' CBS highlighted in their announcement regarding the game. Just like the show, Woodstone Mansion serves as the game’s central element. In the series, this expansive, yet haunted estate is inherited by the main couple as they dream of turning it into a charming bed and breakfast, only to encounter the array of quirky spirits residing there.

'The Metaverse rendition of Woodstone Mansion was painstakingly crafted from actual architectural plans, offering delightful and unexpected interactions with the characters from the show,' the network’s announcement elaborates. '[The game] invites fans on an immersive adventure filled with puzzles, quests, and the chance to earn exclusive collectible NFTs that celebrate the success of the show’s inaugural season.'

These NFTs, powered by the game’s Web3 functionalities, come in various rarities. CBS shared with Variety that '1,100 unique tokens have been issued for each character, providing fans with a chance to possess a piece of this comedy's legacy on a blockchain system known for its exceptional user experience and rapid transaction speeds.' Non-Fungible Tokens Real voice actors from the show lent their voices to the characters in this virtual project. If the Woodstone Mansion appears familiar, it’s likely because it also appeared in the film 'Bridesmaids' and the classic 1966 'Batman' series. Last year, Distractify tracked down the real-life location at 380 South San Rafael Avenue in Pasadena, California.

Polygon However, Asher Grodman, who portrays the ghost Trevor in the series, mentioned during an interview with CBS Denver that scenes were filmed in Montreal, Canada. 'They reconstructed the mansion in Montreal with astonishing attention to detail,' Grodman stated. This keeps the hope alive that Decentraland might inadvertently lead fans to Bruce Wayne’s legendary manor.

This phenomenon allows fans to engage virtually and develop a new connection with the media they adore.

It's also worth noting that CBS opted to partner with a marketing agency instead of a gaming studio for this initiative because it’s complimentary for fans and essentially serves as an advertisement. This underscores the emerging reality in the metaverse where advertisements are increasingly indistinguishable and enticing to explore, surfacing both advantages and potential pitfalls. home’s interior For now, whether you're a devotee of 'Ghosts’ finding yourself in Decentraland or a tech enthusiast encountering the show through this game, relish this new twist in the narrative and immerse yourself in a metaverse marketing project that bridges organic engagement.

“Ghosts” in Decentraland offers thrills for every cinephile Participate in the inaugural Metaverse book launch within Decentraland: 'Parallel Metaverses' by Nina Xiang.

Decentraland DAO has sanctioned a $1 million grant for Decentral Games. Catch our interview with John Woznowski of Reality Games and Landlord Go, discussing his vision for connecting real-world elements to NFTs. Anatoly Yakovenko, one of the minds behind Solana, has notable insights.

Esteban Ordano, one of the co-founders of Decentraland, shares valuable perspectives. spiritual beings engage on a level playing field. 

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