The partnership between Calvin Klein and Ready Player Me has birthed an innovative web3 game.
In Brief
Calvin Klein collaborates with Ready Player Me to bring forth an interactive gaming experience. web3 game dedicated to the Lunar New Year
Players from Asia are being granted the exciting opportunity to win various rewards and discounts.
To celebrate the Lunar New Year, Calvin Klein has devised a unique web3 game called 'Unleash Your Inner Explorer' in partnership with Ready Player Me, a platform that allows for avatar cross-compatibility across different games, creating a rich experience for users.
This campaign particularly targets customers in regions such as Hong Kong, Japan, Taiwan, Korea, Singapore, and Malaysia. Nevertheless, players from outside these areas can also engage in the game by scanning a specific QR code. page .
By participating in three games powered by Ready Player Me, Calvin Klein is offering prizes to its Asian clientele. One of these delightful challenges involves capturing virtual rabbits that represent the Chinese New Year. To join in, players must style their avatars with fresh pieces from the exclusive rabbit capsule collection. Additionally, fashion enthusiasts can earn new Calvin Klein outfits for their avatars and showcase their fashionable looks to the community.
Calvin Klein isn't alone in launching campaigns for the Lunar New Year. Just recently, McDonald’s partnered worked in collaboration with the viral video creator Karen X Cheng to produce an AI-driven television advertisement. This initiative also featured events set within the metaverse and an augmented reality filter.
Recently, Ready Player Me has launched multiple initiatives targeting the metaverse. Just last week, they collaborated with Unstoppable Domains to link avatars with users' digital identities. Current users of Ready Player Me were rewarded with $50 to secure their individual Unstoppable domain names. Moreover, in November, the platform partnered with major brands like Maybelline New York and L'Oréal Paris to create virtual makeup and hairstyle options fit for the metaverse. partnered DressX joins forces with Ready Player Me to introduce a fashion NFT collection themed around 'Snake.' collaborated 'Ready Player Me,' a significant player in the metaverse scene, recently completed a successful funding round, raising $56 million led by a16z.
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In line with the Trust Project guidelines Valeria holds a Master’s degree in Public Communications and is currently pursuing a second major in International Business Management. In her spare time, she enjoys photography and fashion styling. At just 13 years old, she launched her first blog focused on fashion, igniting her passion for journalism and style.