Cadbury Gems plans to introduce NFTs to support children in need.

The well-known chocolatier Cadbury Gems is preparing to unveil an NFT NFT collection focused on charitable endeavors. In collaboration with NFT platform GuardianLink, the brand is poised to launch this initiative, which will feature children’s art transformed into NFTs to generate funds for underprivileged kids in India. Junior NFT campaign This campaign, spearheaded by Mondelez, a global food company, is teaming up with the independent NGO Save the Children in India, which is dedicated to securing educational resources, bringing children to school, and providing necessary school supplies.

Created in 1969, Cadbury Gems has become a beloved choice among children in India, featuring vibrant chocolate buttons that inspire creativity and fun.

Parents looking to participate in this initiative can upload images of their child's artwork that includes Cadbury Gems in formats such as .png, .jpeg, or .gif. Along with the artwork, they should include the child’s name, age, and the title of the piece. This effort is designed to spark creativity and innovation in young artists.

Cadbury will compile a digital gallery showcasing the submitted artworks, allowing art enthusiasts to choose pieces they love while supporting this charitable mission.

The technological partner for this campaign, GuardianLink, brings an NFT ecosystem equipped with a unique Legitimacy Protocol, empowering creators globally to personalize their own NFTs through dedicated launchpads. GuardianLink is also the owner of 'Jump.trade,' India's leading NFT marketplace.

"Our hope is that this campaign acts as a springboard, inspiring numerous parents to nurture and enhance their children's passions. We eagerly anticipate the public's response and look forward to support for our brand's first socially conscious NFT,\" said Ramkumar Subramanian, co-founder and CEO of GuardianLink.

OpenSea has acquired an NFT aggregator named Gem to enhance user experiences within the platform. said Epic Games collaborates with LEGO to develop a safe and enjoyable metaverse aimed at children.

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