With the help of an AR feature, Burberry aims to increase the sales of its renowned Lola bag.

To elevate their online shopping experience on Burberry.com, the high-end brand has collaborated with Vertebrae, employing an innovative AR approach.

Visitors to Burberry's official site can admire the exquisite details of the Lola bag, available in a stunning 3D display that showcases its luxurious quilted design and TB monogram, mimicking the in-store shopping ambiance.

To explore the augmented reality features for 60 variations of the Lola bag, users are required to tap the 'View in your space' button and scan a QR code using their smartphone. This allows them to style the bag within their outfits and see how it appears in real-time, including viewing details like the bag's interior pockets when virtually opened. press Vertebrae, founded by Snap Inc. (the company behind Snapchat), has already introduced AR trying-on tools within its app, allowing users to virtually experiment with fashion items. Notable fashion labels such as Puma and Ralph Lauren have embraced this advanced technology, with other luxury brands like Prada, Gucci, and Farfetch also having utilized similar functionalities.

Burberry has previously ventured into the realm of AR, having provided an exclusive filter on Instagram to engage users and let them virtually try on various pieces. first adopters Recent statistics indicate that merely 3% of adult shoppers in the U.S. frequently utilize AR, with 10% using it occasionally. Interestingly, a survey revealed that 39% of respondents aged 18 to 34 expressed a desire to leverage augmented reality for an enhanced shopping journey.

Syndicate has successfully secured $6 million through a less conventional funding round.

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