Burberry is venturing into the Minecraft metaverse to blend style with gameplay.
In Brief
In partnership with Minecraft, Burberry presents a unique in-game journey called \"Burberry: Freedom to Go Beyond.\"
Players can look forward to the launch of the game along with a special capsule collection on November 1.
In a fascinating collaboration, Burberry invites players to embark on a virtual adventure themed around the iconic brand, allowing them to interact with in-game elements adorned with Burberry’s signature patterns and logos, and to wander through fields that host a playful deer mascot.
Minecraft, a game crafted from pixelated building blocks, empowers players to create their own expansive worlds. With a staggering user base of up to 140 million active players monthly spread across 20 different platforms, it has become a cultural phenomenon.
"The adventure in Burberry x Minecraft promises a thrilling exploration of four challenging realms. Along the way, players can choose from 15 downloadable skins inspired by fashion, fantasy, and adventure, transforming the notion of discovering nature into an exciting quest,\"
Burberry described the game on its website .
The available 15 downloadable skins allow players to style their characters with Burberry's fashionable touch.
"Launching on November 1, 'Burberry: Freedom to Go Beyond' will also feature a limited-edition capsule available through the Minecraft Marketplace. This collection spans both the digital and physical realms, with its designs inspired by the blocky aesthetics of Minecraft. Additionally, Burberry’s subscribers in selected regions can access exclusive in-game accessories and enjoy early access on October 31.\"
Burberry is rapidly expanding its footprint within the gaming and tech realms. The brand first stepped into gaming with Mythical Games back in 2021 and has since strengthened its partnership this summer to stimulate real-world merchandise sales. Recently, leadership changes like Jonathan Akeroyd stepping in as CEO and Daniel Lee as the new chief creative officer signal a push for a stronger digital presence. releasing an NFT character . The brand already uses AR technology Burberry has announced the launch of a cutting-edge NFT character. more changes Employing augmented reality, Burberry has introduced a feature to boost sales for its iconic Lola bag.
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