A significant number of Brits are apathetic and uninformed about the metaverse, according to a recent study

Only about 37% of UK consumers show a desire to engage with the metaverse, as highlighted in the research conducted by Gowling WLG. study by Gowling WLG The report, titled “The Immaterial World: Navigating Attitudes to the Metaverse Revolution,” delved into the perspectives of global consumers and their views on the emerging virtual ecosystem.

The researchers noted that enthusiasm and awareness of the metaverse in the UK are considerably lower in comparison to other markets surveyed. This lack of interest indicates that the UK is lagging behind on the global stage when it comes to entering the metaverse marketplace.

Unlike other sources According to the study by Gowling, while 76% of consumers globally understand the metaverse concept, only 2% of individuals in the UK fully comprehend it, with around 41% expressing zero understanding. Comparatively, just 4% of respondents from the UAE indicated similar confusion.

Asian nations appear to have the most favorable outlook on the metaverse, with a scant 3% of respondents in China and the UAE believing it won't gain mainstream popularity. In stark contrast, 22% of British respondents and 13% of Canadians are skeptical about its widespread adoption. Similarly, among French and U.S. consumers, 5% and 7%, respectively, think the metaverse may not achieve mainstream recognition. The entrenched consumer protection mindset in the UK fosters a reluctance to embrace new innovations, as many perceive them merely as novelties. Currently, UK consumers are exposed to very little about the potential of the metaverse. Davey Brennan, a partner and co-chair at the advising firm, noted that in contrast to just 15% in the UK, a significant portion in the UAE believes that their career prospects could be enhanced by the metaverse. The findings suggest that the dismissive attitude prevalent among UK consumers may hinder domestic businesses, risking their competitive edge against global counterparts that recognize the metaverse as a catalyst for innovation and collaboration. metaverse will ever To ignite enthusiasm for virtual environments among UK consumers, organizations must endeavor to raise awareness about the metaverse's potential while dispelling prevalent misconceptions. Nevertheless, it is likely that the metaverse will gradually become more well-known and accepted over time.

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Agne is a journalist focused on the latest developments in the realms of the metaverse, AI, and Web3 for Metaverse Post. Her fervor for storytelling has driven her to interview numerous experts in these dynamic fields, always on the lookout for compelling narratives. Agne holds a Bachelor’s degree in literature and boasts an extensive writing background covering a variety of topics, including travel, art, and culture. Additionally, she has volunteered as an editor for an animal rights group, where she helped raise awareness for animal welfare issues. You can reach out to her at. Global Tech at Gowling WLG, suggested.

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