Innovative Blockchain Company Takes Over International Fashion Label Blk DNM
Stockholm, Sweden, June 7th, 2023, Chainwire
ChromaWay is set to Infuse Blockchain Innovations into BLK DNM’s Vision and Offerings, Leading the Way in Sustainable Fashion Practices.
Based in Stockholm, this blockchain technology firm ChromaWay officially announces its acquisition of the renowned Swedish-American fashion label. BLK DNM .
This acquisition coincides with BLK DNM's recent re-emergence as a contemporary, customer-focused fashion entity. It represents ChromaWay's inaugural purchase of an established brand aimed at fostering real-world decentralization, meaning it seeks to inspire positive behavior changes, enhance equitable access, and provide greater control for users in traditional sectors.
- ChromaWay's blockchain advancements will be seamlessly woven into the fabric of BLK DNM’s strategy and offerings, marking an important first step in using this technology meaningfully in the fashion realm.
- By championing ‘connected fashion,’ BLK DNM aims to motivate more responsible practices within the industry.
- The initial tech advancements will be unveiled ahead of the F/W 2023 collections showcase.
First Innovations Unveiled in BLK DNM’s F/W 2023:
ChromaWay will play a pivotal role in integrating advanced blockchain features into BLK DNM’s brand and offerings. Consequently, BLK DNM will take the lead in ‘connected fashion’—leveraging technology to foster community and accountability in the fashion arena—marking a breakthrough for blockchain in a sector yet largely untouched by Web3.
Watch for the first batch of technological advancements powered by ChromaWay’s ‘Chromia’ relational blockchain to be released in the coming weeks. This will include innovations, both software and hardware, embedded within BLK DNM’s F/W 2023 collections, built upon the ethical and community-centered ethos of ‘connected fashion.’
Henrik Hjelte, CEO and Co-founder of ChromaWay, remarks: “BLK DNM carries a mission rooted in ethics and decentralization—it's effectively a boundless community. It seamlessly aligns with our vision to revolutionize the fashion industry through innovation. The upcoming tech rollout from BLK DNM will demonstrate the power of our blockchain technology in driving real change in an industry that has grappled with sustainability and progress.”
Toni Collin, CEO of BLK DNM, adds: “Our sector needs to embrace innovation: the adverse environmental impact of fast fashion is simply intolerable, and as digitization evolves, so too does the concept of community. The synergy between BLK DNM and ChromaWay is thrilling. The transformative potential of this technology in fashion is clear, yet few in the industry are harnessing it effectively. Together, we’re crafting something truly unique and groundbreaking, with early innovations on the horizon.”
About ChromaWay
ChromaWay stands at the forefront of the blockchain landscape, specializing in the creation and deployment of advanced, scalable blockchain solutions tailored for both businesses and government entities. Since its establishment in 2014 and headquarters in Stockholm, Sweden, the company has been instrumental in driving the mainstream adoption of blockchain technology. Its flagship offering, the relational blockchain Chromia, empowers developers to craft decentralized applications (dApps) using a relational database model that delivers unmatched scalability and adaptability.
About BLK DNM
BLK DNM is a Swedish-American fashion label renowned for its timeless tailoring and exceptional quality in leather and denim. Following its relaunch in 2023 as a semi-luxury fashion house under the guidance of new Creative Director Jessy Heuvelink, BLK DNM emphasizes enduring craftsmanship and ageless aesthetics, encouraging customers to cherish and preserve each piece for years to come.
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