With their revolutionary concept of 'Connected Fashion', BLK DNM is transforming garments by embedding them with blockchain intelligence.

Stockholm, Sweden, June 15th, 2023, Chainwire

BLK DNM is a pioneer in closing the gap between the physical and digital spheres of fashion through their groundbreaking blockchain technology.

Swedish-American fashion brand BLK DNM Today, they unveiled an unprecedented innovation in connected fashion: the launch of BLK DNM Society , which combines blockchain-driven hardware and software within its apparel, allowing garments to exist simultaneously in both the physical and virtual realms, effectively 'twinning' each piece through modern tech.

BLK DNM Society, leveraging cutting-edge designs from a blockchain visionary and the brand's owner, aims to assign a distinctive and traceable identity to every article of clothing, rewarding ethical practices and empowering consumers with influence over the brand. ChromaWay Each garment will be equipped with blockchain-powered 'digital garment ID' microchips, offering it a unique identity and historical record.

• These microchips act as the core technological foundation of BLK DNM Society, which not only launches alongside this initiative but also incentivizes sustainable ownership and behavior.
• The first showcase of this innovative tech will be featured in BLK DNM’s Fall/Winter 2023 collection.
• Future collections will include clothing items embedded with a discreet ‘digital garment ID’ chip, assigning each physical piece a unique and accessible identity. Some of the exciting features of these digital IDs include:

The Hardware: Digital Garment IDs

Confirmation that the garment is authentic, effectively eliminating counterfeits.

• Incentives for caring for and preserving clothing over long periods, such as refurbishing and opting for second-hand purchases.
• An individual history tracker for each garment encompassing previous owners, events attended, repairs made, and changes, allowing the item to gather both sentimental and market value as time passes.
• Functioning as digital entry passes to exclusive events.
• Offering access and voting privileges in the BLK DNM Society.
• The digital garment IDs represent the inaugural hardware of BLK DNM Society, which is set to launch simultaneously. This first-ever instance of connected fashion creates a community of BLK DNM enthusiasts who are interconnected through their physical apparel, earning rewards for responsible actions and empowering them with voting rights on significant brand matters, embarking on a groundbreaking path to decentralizing the governance of a fashion brand.

BLK DNM Society

Every digital garment ID will create a 'digital reflection' of its physical counterpart: a virtual twin documenting the item’s history and relevance in BLK DNM Society. This digital twin can additionally be showcased in various metaverses, especially appealing to younger audiences who value their identities across both physical and virtual landscapes.

The unveiling of digital garment IDs is set for BLK DNM’s Fall/Winter event in Paris on June 21st. Initially, these special chips will be integrated only into leather pieces, while later collections will expand the use of blockchain-enabled technology into a wider array of items within the BLK DNM Society.

FW 2023

Henrik Hjelte, the CEO and Co-founder of ChromaWay, expressed his excitement, stating, \"This is a futuristic move with no prior equivalent in the fashion industry. After significant effort, it’s gratifying to see our technology elevate such a landmark brand, creating a unique relationship between consumers and their clothing. The connection doesn't merely end at the checkout counter; each exquisite piece of clothing transforms into a living record of its history.\"

Toni Collin, CEO of BLK DNM, alongside Henrik Hjelte from ChromaWay, discusses this partnership.

Toni Collin emphasized, \"At BLK DNM, we cherish community values, and our garments, crafted with enduring aesthetics and quality, are meant to be cherished and handed down, standing in stark contrast to the fleeting nature of fast fashion. With the roll-out of BLK DNM Society and our innovative embedded tech, we aim to elevate our core missions to a revolutionary standard. Through this integration of intelligence into our clothing, we aspire to inspire our industry to embrace the concept of connected fashion for the greater good.\"

BLK DNM is a distinguished Swedish-American fashion label that specializes in timeless tailoring and exceptional-quality leather and denim. Following its 2023 rebranding as a luxury fashion house, led by the new Creative Director Jessy Heuvelink, BLK DNM remains committed to high-quality craftsmanship and aesthetics that encourage customers to value their pieces for decades to come.

About BLK DNM

Established in 2014 and headquartered in Stockholm, ChromaWay stands at the forefront of blockchain technology, creating and implementing state-of-the-art solutions for enterprises and governmental bodies. Including its flagship product, Chromia, a relational blockchain that fosters the development of decentralized applications (dApps) with unmatched scalability and adaptability.

About ChromaWay

Do keep in mind that the details on this page are not meant to serve as legal, financial, or investment advice. It's crucial to only invest amounts you can afford to lose and to consult with a financial advisor if you're unsure. For more information, we recommend reviewing the terms and conditions as well as the help resources provided by the issuer or advertiser. MetaversePost pledges to deliver accurate and impartial journalism, though market conditions can change without prior notice.

Contact

Fati Hakim