The collaboration with Khaby Lame is a significant move for Binance, which continues to forge impactful alliances.
Binance's collaboration with Khaby Lame, the TikTok giant, is not just a marketing move, but a strategic effort to bring crypto to a fresh audience.
Khaby Lame, the newly appointed Brand Ambassador for Binance, holds over 142 million followers globally. This Italian content creator is set to promote the adoption of Web3 by making cryptocurrency accessible and relatable to his fans.
"Khaby has become a cultural phenomenon and one of the globe's most entertaining creators. His unique charm and humor will resonate as we work towards increasing adoption in the Web3 space,\" said James Rothwell, Binance's Global Vice President of Marketing.
In addition, Binance aims to engage fans through the launch of exclusive NFT collections featuring Khaby Lame.
"I've been intrigued by Web3 for quite some time, and I was thrilled to partner with a leading company like Binance. It aligns perfectly with my goal of making complex topics simple and enjoyable for everyone!\" Khaby Lame expressed.
In June, Binance also formed strategic alliances with football superstar Cristiano Ronaldo and singer The Weeknd . The firm is continuing to broaden its reach even amidst the ongoing bear market.
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