Binance collaborates with The Weeknd for the After Hours Til Dawn tour
The leading platform for cryptocurrency trades Binance has revealed an exciting alliance with the artist The Weeknd, signing on as the official sponsor for his global tour 'After Hours Till Dawn'. This innovative tour will mark a groundbreaking integration of Web3 technology within the music event landscape.
Binance will partner with HXOUSE In collaboration with a creative entrepreneur incubator, the aim is to elevate the fan experience. They will also launch a special NFT line of merchandise for the tour, in addition to co-branded items.
Fans who purchase virtual concert tickets will receive exclusive NFTs as keepsakes. Additionally, a segment of the NFT collection will be made available for everyone to buy, not just those attending the concerts.
Binance is committing to contribute $2 million along with 5% of the earnings generated from NFT sales to the XO Humanitarian Fund XO Humanitarian Fund, which is managed by the World Food Program USA. This fund, initiated by The Weeknd, focuses on providing aid to those facing hunger challenges worldwide.
The North America tour is set to kick off on July 8, 2022. Keep an eye out for further details regarding the NFT offerings and merchandise collaborations.
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