Bershka Collaborates with FFFACE.ME for a New Semi-Digital Fashion Collection
In Brief
Bershka collaborates with XR and web3 innovator FFFACE.ME to introduce its inaugural semi-digital clothing line.
Shoppers can enhance their physical wardrobe by layering multiple augmented reality outfits using an Instagram filter.
This collection is readily available for purchase at all Bershka locations and through their online store.
Inditex’s mainstream brand Bershka has joined forces with the XR and web3 agency FFFACE.ME to launch a groundbreaking semi-digital fashion collection. The agency specializes in creating AR filters, virtual clothing, digital influencers, and experiences within the metaverse. They have previously collaborated with major names such as Puma, Adidas, Prada Beauty, Porsche, Visa, and Meta.
Dubbed 'Wearable Art', this collaborative launch fuses technology and fashion in an exciting new manner. It enables Bershka to adapt to the evolving landscape of content consumption, where audiences increasingly focus their attention on digital experiences rather than just physical apparel.
Thanks to this technology, shoppers can superimpose digital clothing onto selected physical garments via an Instagram filter. They have the freedom to add various AR layers and can customize colors and styles from a broad selection.
The collection is officially available for sale at all Bershka outlets worldwide, with online ordering options also accessible.
"In 2019, FFFACE.ME set the standard for creating apparel aimed at content creators through our semi-digital clothing concept. Our approach beautifully combines the tactile appeal of real clothing with the ability to generate unique content for social media. Working alongside Bershka, we’re making this trend accessible to the mass market,\" stated Kristine Egiazarian, FFFACE.ME's creative producer.
This isn't Bershka's first foray into AR clothing. Last June, they partnered with DressX, a leading augmented reality fashion retailer, to launch a collection of eight digital garments. Subsequently, in December, they collaborated again to create a festive AR apparel line, featuring eight holiday-themed pieces available for free through the DressX app. partnered DressX and Bershka join forces for a unique digital fashion collection release Bershka and DressX unveil a Christmas-themed augmented reality clothing line
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In line with the Trust Project guidelines Valeria holds a Master's degree in Public Communications and is also pursuing a second major in International Business Management. In her spare time, she indulges in photography and fashion styling. At just 13, she launched her first fashion blog which fueled her love for journalism and fashion.
