Explore the latest offering from BCBGMaxAzria and Maeve Reilly in the Metaverse.

In Brief

BCBGMaxAzria teams up with Maeve Reilly for a special collection presented in Decentraland.

Fashion enthusiasts are invited to visit the virtual show until February 16.

American fashion titan BCBGMaxAzria collaborates with renowned stylist Maeve Reilly for a stunning collection in the metaverse. Maeve, who has styled numerous celebrities, announced this venture to her Instagram followers.

The evening wear line crafted by Reilly for BCBGMaxAzria debuted at the end of January, hitting the brand’s online store on February 2. As the metaverse fashion season approaches, they’ve decided to leap into this digital space and bring their creation to life virtually.

Make sure to join us TODAY at 11 AM PST for the exciting BCBGMAXAZRIA x Maeve Reilly Fashion Show in the Metaverse. Don’t miss out on this unique experience, click here for more details. @decentraland For their fashion presentation, Decentraland was chosen as the perfect venue. Beginning February 9, visitors can explore the virtual runway showcasing 16 exquisite evening gowns. Attendees will also see avatars of Maeve Reilly and Albino Riganello, the creative force behind BCBGMaxAzria, waving at the show’s conclusion. The likeness of the models’ avatars to those in the campaign creates an immersive experience, akin to attending a real-life fashion event, even if it’s all happening on a screen (or through VR goggles). https://t.co/3MkIFWE9JH #BCBGxMaeveReilly #DCL pic.twitter.com/7kUg5MnnJM

— BCBGMAXAZRIA (@BCBGMAXAZRIA) February 9, 2023

A glimpse of the experience hosted in Decentraland.

You can enjoy the virtual show until February 16. Interestingly, BCBGMaxAzria chose to unveil this initiative just before the highly anticipated event taking place from March 28 to 31. This strategy allows the brand to shine during New York Fashion Week, attracting more attention and recognition among digital fashion aficionados.

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In line with the Trust Project guidelines With a Master’s degree in Public Communications and currently pursuing a second major in International Business Management, Valeria dedicates her leisure time to photography and styling. At only 13, she launched her first fashion blog, sparking her journey into journalism and style.