Barbie is set to enter the metaverse through her partnership with Cryptoys.
The toy giant Mattel has announced a collaboration involving the NFT platform Cryptoys.
The renowned toy manufacturer Mattel, known for classics like Barbie, Lego, Hot Wheels, and NERF blasters, has embarked on a multi-year alliance with Cryptotoys, the NFT marketplace developed by OnChain Studios. Together, they aim to introduce a \"next-gen digital toy\" collection utilizing blockchain technology.
The collaboration aims to forge an \"interactive and collectible universe within the expansive world of Cryptoys.\" Unlike traditional collectibles, these items will be dynamic and engaging, creating a magical experience that springs to life the moment they are unwrapped. The partnership seeks to revitalize conventional toys and transport them into the metaverse, allowing enthusiasts to embark on fresh adventures with beloved playthings.
Mattel is committed to innovating with its toy lines, and Richard Dickson, the company’s President and COO, perceives remarkable potential in the Metaverse for their treasured brands and legendary intellectual properties.
The entire initiative will operate on the Flow blockchain and is set to debut this summer.
"Mattel embodies our shared enthusiasm and forward-thinking vision for redefining play for the upcoming generation,\" stated Will Weinraub, CEO and Co-Founder of OnChain Studios. \"Interactive and playable NFTs will be the gateway for millions into the realms of Web3 and blockchain, with Cryptoys serving as the bridge to effortlessly collect and enjoy the experience.\"
Cryptotoys is set to introduce its original character launch in the summer of 2022, followed closely by the debut of Mattel's offerings. Back in October 2021, OnChain Studios secured a significant $7.5 million in funding to bring Cryptotoys to life, spearheaded by Andreessen Horowitz along with support from Draper & Associates, CoinFund, Dapper Labs, and more. raised Mattel has already taken initial steps into the NFT landscape, collaborating with the WAX blockchain last year to unveil a collection of digital assets.
In partnership with luxury brand Balmain, they crafted three unique NFTs, which fetched an impressive sum nearing $49,000 during sales. Hot Wheels NFTs , and in January, it collaborated Metaverse Fundraising Weekly Update #5
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uz
uz vi Karolina is an accomplished writer and journalist with a solid foundation in literary studies. She has a passion for cutting-edge technology and art, often finding NFTs to be the ultimate fusion of these two fields. Beyond her professional life, she enjoys being a plant enthusiast, a lover of vintage fashion, and an avid gamer.