Balmain prepares to launch The Non-Fungible Thread.
Balmain and MINTNFT The announcement regarding The Non-Fungible Thread initiative has been made official.
James Sun, co-founder of MINTNFT, and Olivier Rousteing, Creative Director at Balmain, revealed this exciting collaboration while inaugurating Balmain's New York outlet on May 12.
Balmain, a renowned French haute couture brand, partners with MINTNFT, a platform specializing in NFT minting and marketplace services, designed to assist brands entering the Web3 landscape by simplifying the minting process.
Having already ventured into the NFT realm previously, Balmain launched limited-edition digital sneakers in December 2021, which included exclusive experiences for buyers. In January 2022, the collaboration between MINTNFT and Balmain saw the release of the Balmain x Barbie NFT, which marked the first pieces sold on their platform. collection In this latest venture, both firms join forces to develop an NFT that symbolizes Balmain's evolution within the Metaverse, with these unique tokens evolving over time. MINTNFT is utilizing Ripple technology for the minting process.
Owners of The Non-Fungible Thread will enjoy exclusive benefits and become part of a select group of Balmain's influencers.
Commenting on this partnership, James Sun stated, \"In an NFT landscape often riddled with speculation and copyright issues, our minting platform and strategic guidance are vital in safeguarding Balmain’s innovative legacy and intellectual property.\"
Ledger & The Sandbox are set to provide educational resources within the Metaverse.
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