The resignation of Baidu's Metaverse Chief comes at a time when AI is dominating the technology sector.
Alisa Davidson
Amid a growing focus on artificial intelligence, Baidu's head of metaverse has stepped down from their position.
This shift in leadership coincides with the increasing acclaim for AI-driven technologies. April 28, 2025 .
Ma Jie, Baidu's Vice President who was instrumental in the metaverse operations, including the flagship XiRang platform, has resigned for reasons that remain undisclosed.
As Baidu's metaverse platform, XiRang, was launched just last year, the company now stands at a crucial juncture with changes in leadership amid a renewed focus on AI initiatives. Know More Ma Jie, who had been pivotal in steering the metaverse efforts and virtual reality projects, recently left the company under unexplained circumstances.
Know More Read More It has been reported that Ma Jie has been untraceable in Baidu's internal systems since last Friday, and the company seems to have shifted away from its metaverse ambitions in light of the difficulties in securing immediate returns in this sector.
Chinese media outlet The Paper quoted Ma, confirming his departure from Baidu on Friday.
Baidu's unexpected pivot towards AI is intriguing, especially given that the XiRang app, known as 'Land of Hope', was only introduced 18 months ago.
Read more Press Releases At the time of its debut, Baidu hosted several virtual events like high-fashion runways in collaboration with Dior, and a virtual job fair in partnership with the Suzhou local government, aiming to draw users towards the metaverse experience.
Aiming to carve out a niche similar to the popular metaverse gaming platform Roblox, Baidu envisioned XiRang as a comprehensive hub for entertainment, social networking, and brand engagement.
Business
April 28, 2025
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Victoria d'Este
