Authentick has Successfully Raised $4 Million, Joining Forces with TikTok, Shopify, and Lazada for NFT Initiatives

With the emergence from stealth mode, the team at Authentick—creators of a digital collectibles authentication system—has recently unveiled a successful seed funding achievement of $4 million. Authentickator This funding boost was led by a venture-building entity based in Singapore, and along with it, Authentickator has forged key partnerships with

Lazada, the eCommerce powerhouse of Southeast Asia. Menyala Authentick claims that these collaborative efforts will enable selected users to purchase digital collectibles like straight from each platform, utilizing traditional payment options. , social media behemoth TikTok and global commerce giant Shopify .

"With this new round of funding, we’re looking to broaden our network of partner marketplaces to six on each major continent, also introducing this thrilling category to established platforms like Mercato Libre in Latin America, DANA in Indonesia, and several more,\" shared Boyko Draganov, CEO of Authentick, during an interview with Metaverse Post. \"We’re also enhancing our offerings to brands and creators, which includes services like distribution, localized content, and marketing of digital collectibles via platforms like TikTok and YouTube.\" NFTs Simplifying NFT Verification for Dedicated Collectors

Authentick aspires to integrate digital collectibles into the extensive web2 space, providing a shopping experience that allows people to purchase such items without needing a digital wallet or accessing an exchange. The Authentickator platform cleverly converts digital collectibles into a format that aligns with common product listings on popular sites like Lazada in Southeast Asia and Shopify globally.

Buyers can acquire these digital collectibles just as easily as they would any other product on those platforms, using familiar payment methods. Additionally, Authentick has established partnerships with various games and dApps to enhance the functionality of these collectibles and has chosen TikTok as its main channel for global marketing.

"We work closely with our marketplace collaborators to guarantee that all the collections displayed on their platforms adhere to stringent standards, particularly regarding authenticity. Furthermore, we provide localized content and essential customer support to users,\" Draganov highlighted in his discussion with Metaverse Post. \"This represents a significant opportunity for both ourselves and our marketplace partners to unveil this swiftly growing product category.\" eCommerce Besides refining the purchasing experience, Authentick has implemented a unique framework for assessing and validating digital collectibles. This cutting-edge system strategically combines AI technology and human oversight to ensure top-notch security, compliance, and authenticity.

"The Authentickator platform converts any digital collectible into a Stock Keeping Unit (SKU) that is then showcased on major eCommerce platforms, including Lazada and TikTok. Once a purchase is made through the chosen marketplace, the customer receives an email with a link to access their digital collectible,\" Draganov elaborated. \"Our team of experts thoroughly verifies the authenticity of these assets, making the buying process both safe and straightforward.\"

Looking forward, the company plans to introduce exclusive offerings for brand partners interested in tapping into the web3 space. Authentick intends to streamline the distribution of digital collectible releases for these brands, ensuring they gain maximum visibility on prominent global retail sites.

This strategy is designed to significantly amplify the reach of brand launches, engaging web2 consumers in environments they are already accustomed to.

"Our goal is to collaborate with large brands to unveil their digital collectible launches on major online platforms, greatly extending the geographic reach of their campaigns beyond traditional web3-exclusive channels,\" Draganov stated to Metaverse Post. \"We envisage ourselves as a global enabler for digital collectibles eCommerce, providing brands and creators with additional value-added services such as localized content, currency conversion, social media marketing, and much more to follow.\"

What’s Next For Authentick?

, please understand that the materials on this page are not meant to be perceived as legal, financial, investment or any other type of advice. It's crucial to only invest what you can afford to lose and seek independent financial consultation if you have any uncertainties. For detailed information, refer to the terms and conditions as well as support resources provided by the issuer or advertiser. MetaversePost is committed to offering precise, impartial reporting, yet market conditions may vary without prior notice.

Victor serves as the Managing Tech Editor/Writer at Metaverse Post, where he covers a range of topics including artificial intelligence, cryptocurrency, data science, the metaverse, and cybersecurity within enterprises. He carries five years of impactful experience in media and AI, having worked with notable outlets like VentureBeat, DatatechVibe, and Analytics India Magazine. As a media mentor at prestigious institutions like Oxford and USC, and holding a Master’s degree in data science and analytics, Victor is devoted to staying updated on emerging trends.

He provides readers with the most current and insightful stories from the tech and Web3 realms.