ART IS and Pilar Zeta are launching 'The Space of Variations' this Saturday.

NFTs are creating new pathways for artists on the margins who wish to establish their names. Gabriel Paxton, a dynamic entrepreneur with expertise in blockchain and virtual realms, is at the helm of helping these established artists transition into this new landscape.

Malik Roberts , Michael Christopher Brown –and now Pilar Zeta –are among the talents working with ART IS This innovative gallery, NFT minting platform, and production studio recently held its inaugural exhibition with Lindsey Price from LA in Malibu, showcasing 'Transcendental Spheres,' which includes paintings and NFTs inspired by the psychedelic art of the past.

ART IS engages directly with creatives, guiding them through the onboarding process and tailoring strategies to exhibit their works in the firm's metaverse gallery, across social media, and within physical locations in Malibu, Beverly Hills, and New York City, where they partner with Allouche Gallery. A press release announcing the launch indicates that their documentary series will debut at the 2022 Cannes Film Festival later this month. This docuseries is divided into eight parts, chronicling each artist’s unique journey and unveiling their creative methodologies, fundamental beliefs, and the influence they have on their communities. Web3 ART IS Head of Content and Strategy, David Li, conveys, 'We contend that art and narrative are inseparable.' With a rich background at HBO and experience in securing finances for films like 'Black Swan' and 'Fantastic Mr. Fox,' Li elaborates, 'This is precisely why our team is producing original documentary content, aiming to amplify each artist's perspective to the world and, in the process, significantly enhance their positive impact.'

Contrast this with traditional gallery exhibitions that typically last for a month or more. ART IS aligns with the rapid pace of the Metaverse by hosting flash exhibitions paired with specialized drops. They are excitedly preparing for their upcoming exhibition, 'The Space of Variations,' featuring the work of Pilar Zeta, which launches on May 14th in Beverly Hills, marking her inaugural solo exhibition in the United States.

Zeta describes herself as a mystical futurist, drawing inspiration from her memories of her art history professor mother and her growing fascination with Ancient Egyptian culture, cosmology, and metaphysical themes. Her artistic style often incorporates eggs symbolizing rebirth and archways representing various dimensions. The results are delicate, surreal pieces that resonate with ancient customs, practical magic, and mystical knowledge. While Zeta is particularly known for her collaborations with artists like Lil Nas X and Camila Cabello, she has also gained acclaim for her installation at Art Basel Miami Beach in 2021 and a Grammy nod in 2021 for her creative direction in Coldplay’s 'Everyday Life.'

'The Space of Variations,' opening next Saturday, will feature oil paintings and totem sculptures made from semi-precious stones such as opal and agate—believed to enhance and transform energies—alongside animated NFTs that engage in dialogue with one another. Visitors will also have the opportunity to commission Zeta for personalized NFTs designed specifically to their liking. Faena Art In the meantime, ART IS has launched a series of unique drops, unveiling one-of-a-kind egg NFTs that feature distinct design aspects and functionalities each day from May 4th until the exhibition launch. Make sure to visit 'The Space of Variations' in person during its three-day flash showcase in Beverly Hills—or explore it further in the metaverse.

Field of Visions NFT by Pilar Zeta and ART IS for 'The Space of Variations.'

Field of Visions NFT by Pilar Zeta together with ART IS for 'The Space of Variations.'

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• Vittoria Benzine, an art writer and personal essayist based in Brooklyn, focuses on contemporary art with special attention to human elements, counterculture, and chaos magic. Her work has appeared in publications such as Maxim, Hyperallergic, and Brooklyn Magazine.