This collaboration aims to extend the reach of attendance NFTs to a wider audience.

Web3 companies  POAP and Arianee encourage By leveraging blockchain technology to create proof of attendance tokens, both companies are advocating for the broader acceptance of NFTs, highlighting their utility in both immediate and future scenarios.

The applications of proof of attendance extend across multiple sectors, particularly making strides in events and participatory functions. Fashion Prominent brands such as Kenzo, Christian Louboutin, and Vogue have already employed blockchain-enabled attendance tokens at their high-profile events. Yves Saint Laurent , Beauté, Moncler IWC and Breitling are set to join the emerging trend facilitated by POAP's partnership with Arianee, a platform focused on luxury and fashion NFT management.

Arianee, a company based in Paris, specializes in Web3 solutions that help brands tokenize significant assets and distribute NFTs. Meanwhile, POAP Studio sets the benchmark for proof of attendance in the Web3 space. Together, these companies aim to link NFTs to specific moments in time, believing that digital proof of attendance can create new avenues for brands to craft unique community experiences, bridging the virtual and real worlds.

Pierre-Nicolas Hurstel, the CEO and co-founder of Arianee, expressed that their technology seeks to encapsulate aspects like membership, participation, and engagement. Vogue Business POAPs are awarded to individuals wanting to document their presence at various events or activities, whether virtual or tangible. Starting now, Arianee's platform will allow participants to obtain their POAPs and wallet addresses simultaneously. Previously, those without a crypto wallet received POAPs through email, prompting them to create a wallet to claim their token.

Despite being the leading provider in proof of attendance, POAPs have yet to achieve widespread acceptance.

Lucas Verra, co-founder of POAP, mentioned, 'We recognize that our process still needs some refinement. Many users still don't have wallets. Our integration with Arianee, which creates wallets directly, is a significant step toward welcoming the next billion users.'

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