The release of Apple’s mixed-reality headset has been rescheduled for late 2023, per analyst insights.
In Brief
As per respected analyst Ming-Chi Kuo, it appears Apple’s mixed-reality headset may not debut during the company’s supposed presentation at the Worldwide Developers Conference in June.
This delay comes amid several factors, including a diminishing belief in the headset's market potential and apprehensions regarding its steep price point.
The tech community, buzzing with anticipation for Apple’s mixed-reality headset, now finds itself surprised by new developments. Ming-Chi Kuo, a prominent analyst known for his insights into the supply chain, recently tweeted that the launch of this much-anticipated product may be off the table for the upcoming WWDC slated for June. previously rumored .
Kuo's tweet indicates a shift in Apple’s outlook on the headset, hinting that the company is concerned about its prospects of achieving a groundbreaking success akin to the iPhone. As this information circulates, many are left to speculate about Apple’s future in the realm of mixed reality.
Ming-Chi Kuo, an esteemed analyst from TF International Securities in the Asia-Pacific region, is recognized for his reliable predictions regarding Apple product launches. By closely monitoring Apple's supply chain activities, Kuo has accurately forecasted product timelines in the past. His latest report indicates that the mixed-reality headset's assembly is lagging, with a new launch expected up to two months later than initially planned, now targeted for mid-to-late Q3 of 2023.
Kuo clarified that the shift in the mass production schedule will inevitably lower the shipment expectations for this year. The forecast now stands at around 200,000 to 300,000 units, which significantly trails behind the company's initial expectations of 500,000 or more.
He pointed out several reasons behind Apple’s diminishing enthusiasm regarding anticipated market reactions to the headset. These considerations encompass economic challenges, adaptations made to hardware specifications to support mass production (like reducing the headset's weight), the maturity of the ecosystem and available applications, and the steep price tag anticipated to be between $3,000 and $4,000 or potentially higher.
Apple’s designers have previously suggested It seems Apple is opting to delay the launch of its mixed-reality headset to develop a more streamlined version. The elevated cost of the device could also lead to difficulties in generating robust consumer interest. raised concerns What should you look forward to with Apple's forthcoming mixed reality headset?
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