Apple has modified its App Store regulations, banning NFTs that provide access to special features.

Apple revealed The updated terms regarding App Store Review Guidelines introduced on Monday indicate that while NFTs can still be used in various applications on Apple’s platform, they are not permitted to unlock additional features or exclusive content.

What motivates the California tech giant to restrict NFT unlock features in its App Store? It all comes down to the economic model that underpins the App Store, as Apple prefers to manage transactions through in-app purchases.

In numerous NFT initiatives, possessing a token may grant access to different kinds of rewards and content, ranging from merchandise to gaming privileges. Apple's stance, which essentially nullifies ownership rights, might dissuade potential buyers from investing in NFTs. Prospective customers may reconsider before acquiring an Apple product or downloading applications via the App Store.

"Applications are allowed to display users' NFTs, as long as ownership of those NFTs does not enable any additional features or functionalities within the app,\" they state.

the guidelines stated.

Additionally, developers will be prohibited from including any \"buttons, external links, or other prompts\" that might direct users to purchase NFTs through external platforms or channels. Failing to adhere to this policy could result in the app being removed or rejected from the App Store.

In September, Apple declared that it would take a 30% commission on all NFT sales made through apps available in the App Store. Although that percentage may appear steep, it reflects Apple's intent to encourage in-app purchases directly through its ecosystem.

Beyond NFTs, Apple has also updated its language related to cryptocurrency exchanges that are available on the App Store. Now, only approved exchanges are permitted to process crypto transactions, and NFTs do not fall under the classification of cryptocurrency assets.

These revised guidelines from Apple reflect a desire to maintain strict control over revenue streams within its ecosystem, even as it collaborates with others on its own conditions. Any competing platforms targeting primary or secondary NFT sales will face limitations. crypto apps When it comes to the metaverse and virtual reality technology,

In June, Apple announced the anticipated launch of a VR/AR headset slated for 2023. The company is poised to enter the metaverse and virtual reality arena, putting it in direct competition with Zuckerberg’s Meta. Apple disclosed The U.S. Federal Reserve has published a comprehensive 49-page framework designed for fintech companies that are seeking master accounts.

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• Agne is a journalist dedicated to reporting on the evolving trends and advancements in the metaverse, AI, and Web3 sectors for Metaverse Post. Her enthusiasm for storytelling drives her to engage in numerous interviews with industry experts, perpetually in pursuit of captivating narratives. Agne holds a Bachelor’s degree in literature and has a rich history of writing on various topics, including travel, art, and culture. Additionally, she has volunteered as an editor for an organization advocating animal rights, contributing to the awareness of animal welfare issues. Feel free to reach out to her at