Animoca Brands Japan Teams Up With XANA to Propel Worldwide Web3 Growth of BreakingDown.

A strategic branch of the gaming software and venture capital company Animoca Brands, Animoca Brands Japan announced a new partnership with XANA , the driving force behind the XANA Web3 metaverse platform. Through this partnership, Animoca Brands Japan will play a crucial role in advancing the global rollout of XANA BreakingDown, a Web3 game currently in its closed alpha phase. This game, under development by XANA, is inspired by the popular BreakingDown martial arts event.

BreakingDown is a widely followed mixed martial arts event in Japan, where fighters from various backgrounds engage in one-minute rounds. Introduced in 2021 by Mirai Asakura—a well-known mixed martial artist, entrepreneur, and YouTuber boasting over 3.4 million followers—BreakingDown quickly captured attention because of its distinct format and considerable entertainment value, leading to a substantial fan following. The event encompasses a range of content types, including audition videos, press briefings before competitions, live match broadcasts, and exclusive behind-the-scenes clips. The official BreakingDown YouTube channel has amassed over 206,000 subscribers, with its videos garnering more than 110 million views.

XANA acted as the primary sponsor for the martial arts events BreakingDown 7.5, 8.5, and 9.5, while also releasing the official XANA x BreakingDown Avatar NFT collection in collaboration with the event. The initial sale of this NFT collection saw an impressive 5,000 units fly off the shelves in a mere 10 minutes, while the subsequent sale of 100 NFTs was completed in just 1 minute. In January 2024, XANA unveiled the closed alpha version of its XANA BreakingDown Web3 game, available exclusively to those holding the XANA x BreakingDown Avatar NFTs.

Animoca Brands Japan serves as a critical link between Japan and the broader international market, promoting the adoption of Web3 technology by advocating for the global expansion of Japanese intellectual property (IP) and content, as well as supporting foreign projects aiming to establish themselves in Japan. Thanks to its affiliation with Animoca Brands, which encompasses over 540 companies, and its rich experience gained through prior partnerships, Animoca Brands Japan will spearhead global marketing initiatives for XANA BreakingDown.

Animoca Brands Japan: Enabling Global Web3 Strategies for Japanese IP Holders via Blockchain Integration

Animoca Brands Japan was established in 2021 with the mission of advancing the global Web3 strategies for Japanese IP and content owners, including major publishers, brands, educational institutions, sports teams, athletes, and artists. gaming companies Providing a platform that aligns IPs with blockchain technology, it helps IP owners create their ecosystems through a wide array of Web3 services. This platform effectively connects Japanese intellectual properties with an international audience of fans.

Recently, it has formed a partnership with Oasys , a blockchain platform specifically designed for gaming. Animoca Brands Japan has also made a direct investment in Oasys and will join as a validator. As part of this collaboration, Oasys intends to leverage Animoca Brands' influence to enhance its footprint in the Greater China region.