Animoca Brands Joins Forces with LightLink to Elevate Web3 Gaming Experiences

The Hong Kong-based venture capital and game development firm Animoca Brands has announced its collaboration with LightLink aimed at improving Web3 gaming experiences. This partnership is particularly focused on tackling the challenges of on-chain gaming transactions, which have often been plagued by high costs and other limitations of existing public blockchain networks. blockchains .

In an interview with Metaverse Post, Roy Hui, co-founder and CEO of LightLink, stated that their joint solution will introduce a fixed-fee gas subsidy subscription model. This innovative approach is set to facilitate thousands of transactions each day while avoiding the fluctuations in fees tied to user demand.

Additionally, this collaboration will integrate gaming transactions onto a public blockchain. This initiative will include features like experience points, leveling systems, player profiles, achievements, and badges. This shift will lead to enhanced visibility of player progress, giving more significance to achievements and allowing interoperability across different gaming platforms,” Hui elaborated.

Animoca also plans to weave LightLink’s Ethereum Layer 2 technology into various projects to refine user engagement in the gaming space and tackle the hurdles related to Web3 transactions.

Yat Siu, the co-founder and executive chairman of Animoca Brands, explained to Metaverse Post, \"Our alliance with LightLink is aimed at integrating its Ethereum Layer 2 technology within selected projects to alleviate concerns associated with gas fees that many users in the Web3 sphere face, particularly in certain regions. We strive to lower the financial burdens for users, especially in developing nations, so that the benefits of blockchain—like digital property rights—become more attainable and affordable.\"

Roy Hui from LightLink emphasized that the goal of this integration is to simplify the process for game developers, offering them easy-to-use features that require just a single line of code, thereby minimizing barriers and making Web3 experiences more achievable.

This partnership is set to empower users with ownership over their in-game rewards and assets, allowing for seamless transferability. This change will give players the freedom to sell or move their assets as they see fit, enhancing the sense of control they have over their digital belongings. players Additionally, operating on a unified blockchain guarantees that all data remains public and transparent. This openness allows for games to acknowledge a player’s accomplishments in different games, nurturing a more personalized and interconnected gaming experience. Such interoperability could introduce new dynamics and rewards, where success in one game could unlock benefits or bonuses in another,” Hui detailed.

Opening the Door for Widespread Blockchain Adoption Across Various Industries

LightLink’s Enterprise Mode aims to boost

wider adoption by allowing businesses to function without gas fees. blockchain \"When Enterprise Mode is in play, gamers can immerse themselves in on-chain interactions without worrying about gas costs, the need for native tokens, or transaction speeds. This means they can focus solely on the activities they find enjoyable without navigating the usual complexities tied to blockchain interactions,\" said Roy Hui of LightLink.

"With Enterprise Mode activated, interacting with approved smart contracts becomes gas-free. This setup facilitates the execution of features like NFT ticketing seamlessly. For instance, you can utilize a ticket at an entrance, where the ticket’s status changes from unused to used at the smart contract level, all occurring on-chain and requiring no native tokens. This creates a smooth experience,\" he continued.

The collaboration intends to connect decentralized applications (dApps) with millions of users through corporate partners. By harnessing the power of

dApps, this partnership will introduce LightLink's technology into various sectors such as public transport, supply chains, payment systems, and banking. Web3 Yat Siu from Animoca Brands believes that LightLink's gas-free transaction capabilities will play a critical role in promoting Web3 adoption.

"Integrating LightLink's Enterprise Mode means that our portfolio companies, like Grapes and The Red Village, will be equipped to provide a gasless experience for users. This will remove the need for players to deal with, or even be aware of, the complexities of blockchain while still benefiting from it. The outcome will be a smoother entry point for newcomers to Web3 games and projects, which could significantly drive adoption and engagement,\" Yat Siu shared with Metaverse Post.

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