Animoca Brands has secured a majority interest in the music-centric metaverse, PIXELYNX, co-founded by renowned figures deadmau5 and Plastikman.
In Brief
Through its majority stake acquisition, Animoca Brands aims to leverage its subsidiary to fuel the growth of Pixelynx.
This strategic acquisition is part of Animoca's larger vision to revolutionize the music scene by integrating Web3 technologies and gaming.Pixelynx, a groundbreaking music metaverse, was established by industry pioneers deadmau5 and Richie Hawtin, famously known as Plastikman.
With its vast ambitions, Animoca Brands is looking to advance the music landscape by building and investing in studios, infrastructure, and technology that will redefine the future of this industry.
Operating out of Los Angeles, Pixelynx was founded by a talented group of musicians and experts in both music and gaming, including deadmau5, Richie Hawtin, Inder Phull, Ben Turner, and Dean Wilson. The company currently operates across five nations.
Pixelynx is dedicated to creating products that seamlessly connect music, gaming, and Web3, cultivating an ecosystem where artists can engage more effectively with their audience and business partners, providing them with enhanced monetization options.
Global music revenues are anticipated to soar, reaching $131 billion by 2030. create experiences By focusing on new music consumption formats for the metaverse, Pixelynx is set to unlock promising revenue pathways.
According to Goldman Sachs \"This partnership signals the dawn of a new age where the intertwining of Web3, gaming, and transmedia content will give rise to novel formats, revenue opportunities, and business models that benefit artists, fans, and record labels alike,\" commented industry experts. Animoca Brands Recently, the music metaverse initiative spearheaded by Richie Hawtin and deadmau5 unveiled Elynxir, an engaging augmented reality game powered by Niantic Lightship. This game, which debuted at Art Basel Miami, offers a scavenger hunt experience reminiscent of the wildly popular Pokémon Go, allowing players to socialize, remix music, and gather rewards.
The Elynxir game will incorporate elements from Pixelynx, emphasizing interoperability, open standards, and fresh interactive audio-visual formats that enhance user experience. music industry In addition, Pixelynx runs LynxLabs, a program dedicated to investing in music and entertainment ventures.
said Inder Phull, the CEO of Pixelynx.
A year ago, on December 6, 2021, Animoca Brands led a $4.5 million seed funding round for Pixelynx, with other notable investors including Solana Ventures, Alameda Research, Republic Realm, Sfermion, and others. revealed Elynxir Please remember that the information provided on this page should not be taken as legal, tax, investment, financial, or any other type of advice. It's crucial to only invest what you can afford to lose and to seek independent financial consultation if you're uncertain. For additional details, we recommend reviewing the terms and conditions, along with the help and support sections offered by the issuer or advertiser. MetaversePost is committed to providing accurate and unbiased information, but please be aware that market conditions can shift unexpectedly. NFTs from dedicated collections. Animoca Brands Agne is a dedicated journalist exploring the latest developments within the metaverse, AI, and Web3 landscapes for Metaverse Post. Her enthusiasm for storytelling drives her to interview industry experts, uncovering captivating narratives. Agne holds a Bachelor’s degree in literature and has an extensive writing background spanning topics like travel, art, and culture. Additionally, she has volunteered her editorial skills for an animal rights organization, raising awareness around welfare issues. You can connect with her through
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