Animoca Brands Takes Stake in BeMedia
Animoca Brands, an influential investor in the Metaverse, has acquired secured a significant investment in BeMedia, a digital marketing agency well-known for offering marketing services, specifically focused on advertising and digital strategy tailored for Web2 enterprises since 2013. The agency operates in three major Australian cities: Sydney, Melbourne, and Perth.
Given Animoca Brands' recent interest in broadening its reach within social media towards the Web3 domain, this acquisition of a stake in BeMedia appears to be a strategic move aligned with that vision.
The agency has already rebranded as ‘BeMedia by Animoca Brands’, showcasing a fresh logo on its website and social media platforms like LinkedIn. Additionally, BeMedia is actively on the hunt for blockchain specialists, including developers, project managers, and designers.
The updated BeMedia webpage outlines its current mission as ‘to provide digital property rights to online users through blockchain and NFTs’. This shows the team’s dedication to helping brands transition into the Metaverse and embrace a decentralized web.
However, some sections of their website still seem to be in the works. It leaves us curious about the exciting projects that Animoca Brands and BeMedia are concocting for the future, as well as the direction digital marketing will take in the Web3 ecosystem.
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