Americana Technologies has successfully raised $6.9 million in initial funding to drive its vision of a Metaverse encompassing a wide range of physical objects.

In a recent announcement, Americana Technologies unveiled that they have raised $6.9 million in seed capital, backed by the venture firm of Reddit co-founder Alexis Ohanian. Seven Seven Six They collaborated with OpenSea and the artist Future to launch a collection of 10,000 NFTs named ' ', which provide special access and discounts within Americana's marketplace for digital goods. This initiative followed a lengthy teaser video named ' ', which was minted largely by Americana's Founder and CEO, Jake Frey, and largely distributed for free. Holding one of these NFTs gives you access to the company’s marketplace. Something Token Americana claims to be pioneering 'the first marketplace where you can buy and sell tangible items as NFTs.' Probably Nothing Their flagship product, the NFTA Universal Chip, has the ability to connect physical items to the blockchain by attaching the chip to the item—whether it’s a Tesla Model X, a stylish quilted Chanel handbag, an original Picasso artwork, or a rare first edition holographic Charizard card.

Americana Technologies A little digging on LinkedIn shows that Jake Frey has been in business since 2014, providing design and development services to notable clients such as Apple, Twitter, and Kanye West.

Frey and Ohanian are both focused on creating captivating projects. Recently, Ohanian remarked, 'Americana is paving the way for the next phase of Web3. The global traceability of physical items is monumental—before now, there hasn’t been a way to achieve this. For the first time, brands, regardless of size, can have their authenticated goods represented on the blockchain.'

This innovative technology holds the potential to empower artists working outside of digital formats to increase their income by systematically tracking and collecting royalties whenever their art is sold. Imagine an artist from the 1960s who sold their pieces early on to make ends meet at a meager price of $1,000 each, only to see affluent buyers later resell those same pieces for significantly higher amounts as the artist’s fame grew. Americana aims to change that scenario. Frey Labs According to Ohanian, his involvement with Americana is fitting due to his proven history in cultivating, growing, and monetizing online communities. The community aspect is crucial in Americana's vision. TechCrunch quotes Frey, stating, 'There are various scenarios for transacting through Americana, along with an element of sharing or showing off—like boasting. The average household in the U.S. possesses thousands of dollars in assets, and now, for the first time, you can represent all these items on-chain and display all the incredible things you own in real life that carry significant value, all while already having a robust community surrounding them.'

Statements like this reflect the influence that wealth can have on progress, illustrating the constant pursuit for more visibility and recognition. Yet, this endeavor also carries real promise—it could weave together an object's history and reveal something profound about its journey through various owners. tweet Only time will tell how Americana's identity evolves. This uncertainty is inherent in the very nature of 'seed capital'—demand often dictates what creators will bring to life. Typically, those with the loudest voices possess the financial means to engage in this arena. Every day, the Metaverse is unfolding in real-time—amidst the lack of straightforward discussions on our goals, financial figures and fan interactions serve as indirect indicators of the direction in which it is headed. With a solid proof of concept, Americana is positioned to make a significant impact, possibly even leaving a mark in history. @AmericanaNFT A special issue of TIME magazine featuring Vitalik Buterin is now available for purchase on OpenSea.

Artist Johanna Robinson is releasing 170 'wishing' coins as NFTs during her art exhibition in New York City.

TechCrunch Instagram is jumping into the NFT space—what implications does this have for broader Web3 adoption?

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Vittoria Benzine, an art writer and personal essayist based in Brooklyn, focuses on contemporary art through the lens of human experiences, counterculture, and chaos magic. Her work appears in Maxim, Hyperallergic, Brooklyn Magazine, and other publications.

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