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Discover Augmented Reality Shopping with Amazon Anywhere

In Brief

With the launch of Amazon Anywhere, shoppers can now enjoy a seamless AR shopping experience on the platform.

The recently introduced Amazon Anywhere is poised to change the e-commerce landscape by allowing users to shop while immersed in their favorite games and applications, eliminating the hassle of switching between programs.

Techcrunch

Amazon demonstrated the capabilities of this platform using an AR game called Peridot, developed by Niantic, known for hits like Pokemon GO and Harry Potter: Wizards Unite. Players can browse merchandise and finalize their purchases without ever exiting the game, as shown in a promotional video. Linking their Amazon account to the game is all that's required for users to begin shopping in augmented reality.

With the introduction of Amazon Anywhere, shopping has been transformed for online gamers. Previously, purchasing in-game items required players to pause their gameplay, exit to find and order items from external websites. Now, thanks to Amazon Anywhere, that cumbersome process has been streamlined.

Developers looking to weave Amazon Anywhere into their applications or games can visit the request form on the Amazon website.

Amazon Anywhere’s launch has also sparked rumors There are rumors circulating that Amazon is gearing up to launch a new augmented reality smart home device. Speculation has been stirred by job posts related to this initiative that were briefly visible and then taken down. It will be exciting to see whether this novel platform is part of their ambitious AR home tech goals.

Amazon Anywhere sets a new standard in online shopping tech, allowing customers to effortlessly complete purchases without having to leave their beloved applications or games. The incorporation of augmented reality elevates the shopping journey significantly. It appears Amazon aims to follow the trail blazed by its tech counterparts, with more innovations in the realm of e-commerce likely to pave the way for even greater integration of AR into our shopping routines.

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