In a recent development, both Amazon and Microsoft will be subjected to an antitrust scrutiny in the UK regarding their considerable influence in the cloud services sector.
In Brief
Ofcom is pushing for an investigation by the Competition and Markets Authority (CMA) into the dominant positions held by Amazon and Microsoft in the UK cloud landscape.
With a staggering 70-80% market share in 2022, the duopoly comprised of Amazon Web Services (AWS) and Microsoft is raising alarms regarding the limited options available to businesses in the UK.
Although both Amazon and Microsoft dispute Ofcom’s conclusions, they have agreed to cooperate with the CMA during the investigation.

Ofcom, the UK’s media regulator, has urged According to Ofcom, the competition oversight authority has identified barriers that inhibit UK firms from engaging with multiple cloud service providers due to the heavy influence of Amazon and Microsoft, which together held a 70-80% market stake in 2022.
Google trails far behind as the nearest rival, managing only a 5-10% share. Nevertheless, both Amazon and Microsoft have expressed disagreement with Ofcom's findings yet remain committed to a cooperative stance with the CMA. Amazon Web Services (AWS) Ofcom has taken decisive action to address the concerns surrounding the dual dominance of Amazon and Microsoft in the cloud services market in the UK. This includes formally calling on the CMA to initiate an antitrust investigation.
“The CMA will now perform an independent investigation to ascertain if there are negative impacts on competition, and should there be, determine what actions should be taken,”.
In 2022, Amazon Web Services (AWS) and Microsoft controlled a staggering 70-80% of the public cloud infrastructure market, with Google presenting only a minor challenge.
The investigation is aimed at uncovering whether this overwhelming dominance truly has adverse effects on competition within the market. The CMA is anticipated to finalize its research by April 2025, showcasing a growing apprehension about the aggregation of power within the cloud computing sector, not only in the UK but throughout the European Union.
said Ofcom.
European Regulators Take a Stand Against Big Tech
Other European regulatory bodies are also stepping up their efforts to counteract the dominance of major tech firms, focusing on market concentration and curbing potential anti-competitive behaviors.
In a broader European crackdown, French regulators are taking actions against tech firms, including a recent show of force targeting Nvidia. The French competition authority (FCA) carried out an unexpected inspection of Nvidia, citing serious concerns over the company's 84% market control in graphics processing units (GPUs), which are vital for AI advancements and cryptocurrency mining.
Meanwhile, Google is attempting to reverse a hefty 2.42 billion euro antitrust fine imposed by the EU concerning alleged market misconduct related to its shopping services. Google asserts that regulators did not sufficiently demonstrate that its practices were anti-competitive, arguing that treating competitors differently is a natural aspect of competition.
This ongoing legal confrontation, which began in 2017, has resulted in Google incurring penalties totaling 8.25 billion euros so far. The European Commission contends that the tech giant has unfairly prioritized its own services through manipulative algorithms. The matter is currently before the Court of Justice of the European Union (CJEU), with a decision expected soon. to reduce the dominance This legal scuffle fits into the wider regulatory movements aiming to address Google’s significant market grip, which could even lead to discussions about breaking up the corporation due to its dominant presence in the digital advertising world.
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Agne is a journalist who passionately covers the newest trends and advancements in the metaverse, artificial intelligence, and the Web3 space for Metaverse Post. With a keen eye for storytelling, she engages in numerous interviews with field experts, always hunting for compelling narratives. Agne holds a degree in literature and has a rich history of writing about a variety of subjects, including travel, art, and culture. Additionally, she has offered her skills as an editor for an animal rights organization, where she focused on fostering awareness around animal welfare concerns. You can reach her at
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