In an exciting new collaboration, Altava is working with Darewise Entertainment to enhance the digital fashion landscape in the metaverse gaming arena.
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The Altava Group has formed a significant alliance with the French video game development studio, Darewise Entertainment, with the goal of enriching the metaverse experience through AI-driven digital fashion advancements.
A fashion technology firm based in Singapore has announced a new collaboration with a French gaming studio. Alisa Davidson This partnership aims to introduce AI-enhanced digital fashion into the gaming universe of Life Beyond and the anticipated Bitcoin Metaverse. April 25, 2025 Life Beyond presents a virtual ecosystem where gamers can utilize digital assets and engage in a player-driven economy, crafting a new civilization on the fictional planet Dolos. In this sci-fi adventure, players have the freedom to choose their roles and influence the evolution of society.
Darewise Entertainment, along with Life Beyond Gaming, is essential to this endeavor. by According to Andy Ku, CEO of Altava Group, 'This collaboration will leverage the strengths of both companies to provide users with an engaging experience in an open world while customizing some truly stylish outfits for their avatars,' as he shared with Metaverse Post.
Through this collaboration, Altava Group plans to embed its digital wearables platform into Life Beyond, making Darewise Entertainment the inaugural AAA Web3 gaming entity to adopt their technology. Alisa Davidson April 25, 2025
Moreover, this partnership is set to enhance gaming experiences by integrating digital fashion seamlessly within the Life Beyond universe, creating a bridge between the physical and digital realms.
Enhancing Digital Fashion in the Metaverse with AI by Darewise Entertainment expressed that this collaboration fits into its larger strategy, especially as the studio gears up to unveil the first metaverse ecosystem token on the Bitcoin blockchain. The platform intends to utilize the Ordinal protocol to facilitate a multitude of experiences, ranging from gaming to brands' outreach and real-life events.
'Based on our experience, luxury brands have emerged as some of the frontrunners in this space. The brands we have engaged with are eager to explore innovative technologies and effective ways to engage their audiences. We aim to merge our experiences with Darewise and the Horizen ecosystem to provide upcoming brand partners with another reliable avenue,' remarked Ku from Altava Group.
By combining their knowledge, Altava and Darewise are unlocking the potential of digital fashion, presenting users with avenues for creativity and self-expression.
Altava has previously partnered with renowned global brands including Fendi, LVMH, The Sandbox, and Prada, continuously pushing the limits of what can be achieved in the digital fashion realm. Alisa Davidson 'Altava is at the forefront of creating digital wearables that ensure interoperability across various platforms. This partnership enhances not only Life Beyond but also strengthens the wider metaverse ecosystem we are establishing on the Bitcoin blockchain,' shared Benjamin Charbit, CEO of Darewise Entertainment.
'Currently, it appears that no single fashion item is able to function across all virtual environments, according to our knowledge. Each world maintains its own proprietary standards for online items. Through our AI platform, we enable creators to transfer their designs into the multiple required formats for various virtual environments we collaborate with,' said Andy Ku in an interview with Metaverse Post. April 24, 2025 Transforming the Digital Fashion Scene
As part of this partnership, Altava Group will participate in the newly formed Life Beyond Fashion Council, contributing valuable insights and expertise to help shape the evolving fashion landscape within the gaming universe. In this collaboration, Darewise Entertainment will act as a technological and metaverse advisor to Altava, promoting mutual growth and innovation. Know More 'For several months, we have been in direct discussions with fashion brands and various digital fashion entities. We have come to understand that each party brings something distinct and valuable to the collaboration. We will gradually introduce the members of the Fashion Council over the coming months. Their objective will be to assist us in directing our strategy and execution regarding fashion toward our gamers and Web3 community,’ commented Timothee Semelin, the Ecosystem Director for Life Beyond, during a conversation with Metaverse Post. 'The Fashion Council will concentrate on bridging the realms of gaming and fashion, focusing on three main pillars: technology, design, and culture. We are confident that ALTAVA is aptly positioned to guide us through these areas.'
This partnership is a milestone in reimagining digital fashion within the metaverse, providing an engaging and immersive experience for users. As Life Beyond anticipates the integration of Altava's AI-enriched offerings, the metaverse anchored on the Bitcoin blockchain looks forward to an innovative chapter of creativity and personal expression.
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Kumar is a seasoned tech journalist specializing in the ever-evolving intersections of AI/ML, marketing technology, and emerging fields like cryptocurrency, blockchain, and NFTs. With over three years of experience, Kumar has built a solid reputation for creating compelling narratives, conducting insightful interviews, and providing in-depth analysis. His expertise lies in delivering impactful content, including articles, reports, and research documents for leading industry platforms. With a unique blend of technical acumen and narrative flair, Kumar excels at breaking down complex technological topics for varied audiences in a clear and engaging fashion.
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