Altava and Renault Korea Motors Form Alliance for AI NFT Initiative 'Xperience Mor3'
October 18, 2023 at 10:23 am
In a creative move, Altava has partnered with Renault Korea Motors to roll out the Xperience Mor3 campaign tailored for the XM3 E-Tech Hybrid, providing unique experiences based on individual preferences.
This initiative showcases a collection of 3,333 NFTs and utilizes Atlas, an advanced platform for 3D generative AI.
original article for precise information. In Brief Fashion-tech company Renault Korea Motors is set to launch Xperience Mor3, a digital campaign on the Web3 platform aimed at enhancing virtual experiences in the metaverse. This project marks the third venture into NFT territory for Renault Korea, following their previous projects, Create Your Epic Car and Create Your SM6.
In a recent statement, Andy Ku, Altava's co-founder and CEO, highlighted that the Xperience Mor3 initiative features 'AI-generated NFTs that reflect the holder’s personality, fostering a more meaningful connection with Web3 technology.'
Guided by the talents of famed French 3D artist Guillaume Sauzey, along with contributions from Altava has partnered with Renault models that offer individuals a personalized experience connected to their unique traits.
The NFT set includes 3,333 digital items. Additionally, this venture employs Atlas, a platform focused on 3D generative AI that investigates the synergies between humans and machines.
In addition to the NFT drop, Altava has introduced an engaging mini-personality quiz available in browsers, aligning perfectly with Renault Korea's values of innovation and user experience. Based on individual results, users receive visually unique NFTs that reflect their personality.
The Altava Group has a history of partnering with prestigious global brands such as Fendi, LVMH, Braw Haus and Prada. Their latest campaign offers a variety of enticing rewards including Klaytn tokens and NFT assets.
This collaboration also signifies Renault Korea Motors' dedication to supporting artists in the tech landscape, showcasing the intersection of art, technology, and the automotive sector. According to the press release, the XM3 E-Tech Hybrid, celebrated for its design and functionality, provides a perfect backdrop for this integration of automotive and digital artistry, signaling a thrilling new chapter in automotive engagement.
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Agne, a journalist at Metaverse Post, covers the latest trends in the metaverse, AI, and Web3 sectors. Her enthusiasm for storytelling has led her to engage with various experts in these fields, consistently uncovering captivating stories. With a Bachelor’s degree in literature and a diverse writing background that spans travel, art, and culture, she has also volunteered as an editor for an animal rights organization, enhancing awareness about animal welfare issues. Reach out to her at
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