Alo Yoga Teams Up with Obsess to Roll Out a VR Shopping Experience on Meta Quest 2

Alo Yoga has introduced a  This shopping adventure, driven by VR technology, transforms the way consumers engage with products. The LA-based brand’s digital store invites shoppers to browse and buy their latest collections, interact with diverse media, and assemble personalized outfits by visualizing different combinations of Alo apparel. There’s also a selection of workout videos from Alo Moves, their fitness platform previously reserved for paying members.

The introduction of this virtual store underscores Alo Yoga's commitment to the metaverse, following their successful launch of a wellness space on Roblox, which attracted a staggering 65 million visitors. Alo Sanctuary offered a lush island environment focused on mind-body wellness, featuring guided meditations, yoga sessions, and a virtual shop. Each participant in Alo Sanctuary helps support mental health initiatives through the Alo Gives program designed for non-profits.

"This immersive virtual store, made possible by the Obsess platform, allows us to connect and engage our Alo community wherever they are, offering a 3D experience that closely mimics shopping in our physical stores for our Spring collection and core line,\" says Angelic Vendette, VP & Global Head of Marketing at Alo. wellness space in Roblox Obsess has a track record of crafting virtual storefronts for high-profile global brands like Armani Beauty, Fendi, Lee, and others. This innovative company provides businesses with the tools to present their products in a fully digital setting, allowing customers to interact meaningfully with the brand and make well-informed choices.

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said Agne is a journalist focused on the latest developments in the metaverse, AI, and Web3 sectors for Metaverse Post. Her storytelling passion has driven her to interview many experts, always in search of captivating narratives. Agne holds a Bachelor’s degree in literature and possesses rich experience writing on various topics, including travel, art, and culture. Additionally, she’s volunteered as an editor for an animal rights organization, aiding in raising awareness around animal welfare concerns. Reach out to her at

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