In the wake of their World Cup victory in 2022, the AFA has taken the exciting step of joining the Upland metaverse.
In Brief
The Argentine Football Association (AFA) is diving into the metaverse through a collaborative effort with Upland.
This partnership will showcase a diverse array of digital collectibles that celebrate Argentina's rich football legacy, along with immersive experiences and gameplay.

The Argentine Football Association (AFA) has secured a formal licensing agreement with Upland's metaverse. This collaboration allows fans to own unique video footage from significant football matches. Upland promotes itself as the leading metaverse closely aligned with reality, available through web browsers, iOS, and Android devices. The AFA intends to incorporate Argentina’s professional football league (LPF) into the Upland metaverse ecosystem.
‘Upland stands alone in showcasing all that Argentine football embodies, eclipsing the competition. Every pass, every goal, every extraordinary moment celebrated by the Argentine Football Association (AFA) awaits in Upland—along with exclusive highlight reels that can only be enjoyed there,’
In this metaverse, users will find themselves immersed in the narratives of Argentina’s 112 football clubs and legendary figures such as Messi, Maradona, Kempes, and Zanetti, reliving golden moments from football history.
the metaverse platform wrote.
This collaboration grants AFA supporters the chance to engage with one another within the metaverse, access a wider community, and connect deeply with their beloved teams and athletes.
Upland provides a range of gamified experiences that celebrate Argentine teams, players, clubs, tickets, gameplay highlights, and unique historical moments, alongside its Official Upland Market. Here, fans have the opportunity to
launch virtual enterprises to trade LPF virtual merchandise and other digital collectibles in shops they own and operate across 22 cities within Upland's vast landscape. football digital collectibles . The NFTs include The Argentine Football Association introduces Upland as a key partner in shaping the metaverse for the Liga Profesional. Unexpectedly, the Argentine national team faced a setback, losing their opening match about a month ago, impacting the value of the Argentine Football Association Fan Token (ARG). Currently, the ARG token trades at $2.15, showing a 4.6% increase over the last 24 hours, yet it has seen a nearly 70% decline from its previous high of $7.14 last week.
Agne is a journalist dedicated to exploring the latest trends and innovations in the metaverse, AI, and Web3 for the Metaverse Post. Her enthusiasm for storytelling drives her to conduct numerous interviews with industry experts, always on the lookout for thrilling and engaging narratives. Agne holds a Bachelor’s degree in literature and possesses extensive writing experience across diverse topics like travel, art, and culture. She has also volunteered as an editor for an animal rights organization, raising awareness for animal welfare issues. You can connect with her at Saudi Arabia Binance has successfully integrated USDC on the Sonic Network, with deposit functionalities now live. falling by 30% Space And Time has launched a foundation aimed at accelerating the adoption of zero-knowledge validated data in blockchain applications.
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