Adobe Introduces Innovative AI Capabilities in Adobe Experience Manager
In Brief
The latest version of Adobe Experience Manager is set to feature advanced AI solutions.
Firefly represents an exciting new collection of generative AI models focused on creating images and text effects.
Utilizing a variety of large language models, Sensei GenAI is capable of generating and altering text almost instantaneously.
Adobe has rolled out a range of new generative AI services tied to the latest iteration of Adobe Experience Manager. This significant update harnesses AI technology to accelerate content creation and distribution while providing insightful data analytics to help brands tailor their content effectively for their desired audiences.
Among the innovative AI services is Firefly, a groundbreaking collection of creative generative AI models designed specifically for image and text effect creation. Currently in its beta phase, Firefly will be seamlessly integrated across Creative Cloud, Document Cloud, Experience Cloud, and Adobe Express as part of a broader initiative involving Adobe Sensei's new generative AI solutions.
For over ten years, Adobe has been dedicated to enhancing artificial intelligence, embedding a multitude of AI-driven features across its software through Adobe Sensei. This includes capabilities like Neural Filters in Photoshop, Content Aware Fill in After Effects, Attribution AI in the Adobe Experience Platform, and Liquid Mode in Acrobat.
As outlined in a recent press statement, Adobe is dedicated to developing and implementing these advanced technologies in alignment with its ethical principles surrounding AI, which prioritize accountability, transparency, and responsibility.
With Firefly, content creators can express their ideas in natural language prompts, producing a wide array of outputs including images, audio, vectors, videos, and 3D models, as well as unique creative elements like brushes, color gradients, and video transitions.
Generative AI signifies a transformative leap in AI-facilitated creativity and productivity, changing the dynamic between creators and their tools into something that feels more intuitive, responsive, and potent,” stated David Wadhwani, president of Adobe's Digital Media Business.
Another one of the AI-driven tools is Sensei GenAI, which empowers brands to swiftly create and modify text interactions across various customer touchpoints, like emails and mobile notifications, while also providing deep customer insights.
By leveraging numerous large language models (LLMs), such as ChatGPT via Microsoft Azure's OpenAI Service and FLAN-T5, Sensei GenAI’s features encompass:
- Copywriting Automation: Quickly generate diverse message variations for touchpoints such as email and mobile notifications, allowing for effortless editing and rewording by selecting desired tones and keywords.
- Target Audience and Customer Journey Design: Build detailed audience segments for precision in personalization campaigns, utilizing templates for brainstorming and testing various engagement journeys using casual language.
- Headline Generation: Produce textual descriptions highlighting vital insights from visualizations such as cohort tables and fallback charts.
According to Adobe, leading global brands, including PGA TOUR, are currently pilot-testing these new functionalities. The company also plans to make the Firefly API accessible, enabling customers to seamlessly integrate this feature into their custom projects. workflows and automation .
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