Adidas Originals collaborates with FEWOCiOUS on NFT-enhanced footwear.
In Brief
Adidas Originals has partnered with the artist FEWOCiOUS to launch sneakers that are supported by NFT technology.
The NFT collection named 'Trefoil Flower Mint Pass' is set to go live on June 22.
The German sportswear brand, Adidas Originals, is collaborating with the renowned artist FEWOCiOUS to produce a limited-edition collection of sneakers. This collection includes the “Trefoil Flower Mint Pass” tokens, which are tied to real-world items. Owners of these NFTs will have the unique opportunity to obtain exclusive Campus 00’s sneakers designed by FEWOCiOUS. These stylish sneakers showcase a distinctive black and white 'linework' design complemented by a bold blue and white lace featuring a cloud pattern.
The collection will be available starting June 22 on the NFT marketplace OpenSea. Interestingly, holders of the 'FEWOCiOUS x FewoWorld: Paint' NFTs, as well as those with ALTS by Adidas 'Decos' and 'Soles' NFTs, will gain exclusive early access to the minting event.
This marks a groundbreaking moment for Adidas as it releases a product featuring token-gated access and a near-field communication chip. The NFC tags allow seamless connection between the sneakers and the NFT collection, which grants holders additional perks.
With this initiative, Adidas joins the ranks of another sports apparel giant, Nike, which has released multiple NFC-tagged products over the last two years. pieces FEWOCiOUS, whose real name is Victor Langlois, is a 20-year-old artist celebrated for his vibrant and expressive style. Langlois has previously collaborated with Adidas, having showcased an installation during Art Basel Miami in December 2022 with Adidas /// Studio (Three Stripes Studio).
“Collaborating with adidas feels like a dream realized. Just four years ago, I was painting their shoes alone in my bedroom, and now I get to partner with them officially! This project has been one of the longest I’ve ever worked on, and keeping it under wraps has been quite the challenge—I just want to shout it from the rooftops! I am truly passionate about the future of fashion and footwear, especially at the crossroads of digital and physical worlds. I can't wait for everyone to experience this journey with me,” expressed Victor Langlois, aka FEWOCiOUS.
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Disclaimer
In line with the Trust Project guidelines Valeria serves as a reporter for Metaverse Post, concentrating on fundraising, artificial intelligence, the metaverse, digital fashion, NFTs, and all things related to web3.