Activision Blizzard's top executive, Daniel Alegre, is about to assume the position of CEO at Yuga Labs.

In another major development for Activision Blizzard, their President and COO, Daniel Alegre, will soon be leaving his role. to join Web3 studio Yuga Labs As Yuga Labs' new CEO, Alegre will take charge in early 2023, paving the way for a new direction as he replaces Nicole Muniz, who will remain on board as a strategic advisor.

Daniel Alegre boasts an impressive career in the tech sphere, having spent 16 years at Google in various senior roles. He took his position at Activision Blizzard in April 2020, serving directly under CEO Bobby Kotick as the President and COO.

In his role as COO, Alegre played a vital part in driving the success of major gaming franchises, including Diablo, World of Warcraft, Call of Duty, and Candy Crush.

According to Wylie Aronow, co-founder of Yuga Labs, 'He offers invaluable expertise in entertainment, e-commerce, and global partnerships—essential elements for crafting an engaging web3 environment driven by creators for creators.'

The news of Alegre's transition was shared by Activision last Friday, catching many off guard, especially since just two weeks earlier the FTC sought to block Microsoft's $69 billion acquisition of Activision.

Although Yuga Labs stands out as a leading NFT studio with the creation of the Bored Ape Yacht Club and ownership of esteemed NFT collections like CryptoPunks and Meebits, the NFT market is facing challenges due to the prolonged downturn in the cryptocurrency space, with sales volumes for prime collections plummeting by more than 90% compared to last year. disclosed Stepping into the role of CEO will undoubtedly present Alegre with considerable hurdles as he navigates Yuga’s ongoing projects, including the metaverse venture Otherside for the Bored Ape Yacht Club while scouting fresh opportunities amid a bearish market.

Another pressing issue for Yuga Labs is the ongoing scrutiny by the SEC, accusing the company of selling unregistered digital assets contrary to federal regulations. floor prices In a surprising move last November, Yuga Labs welcomed the renowned digital artist Beeple to its advisory team and acquired his NFT studio, WENEW Labs, known for the popular 10KTF NFT project.

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Agne, a journalist for Metaverse Post, delves into the latest trends and advancements in the realms of metaverse, AI, and Web3. Her enthusiasm for storytelling has driven her to conduct numerous interviews with industry experts, constantly on the hunt for captivating narratives. With a Bachelor's in literature and a rich writing background that spans various subjects like travel, art, and culture, Agne has also volunteered as an editor for an animal rights organization, raising awareness about welfare issues. Feel free to reach out to her. investigation Blum commemorates its first anniversary with accolades for ‘Best GameFi App’ and ‘Best Trading App’ at the Blockchain Forum 2025.

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