Cognizant and Oxford Economics: A Report on the Threat to 90% of Jobs from Generative AI Adoption
In Brief
According to the economic studies by Cognizant and Oxford Economics, the rising use of generative AI globally suggests a looming crisis in job availability.

IT company Cognizant in collaboration with Oxford Economics The research revealed several captivating insights, indicating that a staggering 90% of jobs might face upheaval as generative AI technologies are integrated into the workplace.
That said, how drastically this technology will reshape our landscape will largely depend on how quickly businesses embrace these AI innovations and how adept individuals are at adjusting to fresh operational methods.
Cognizant explored three potential scenarios regarding how organizations might adopt generative AI to gauge its effects on productivity and future employment. Their comprehensive economic model analyzed 18,000 essential tasks within the US economy, meticulously evaluating how generative AI could impact jobs tied to these tasks. United States While this research primarily examines the US job market, the authors believe that the implications are relevant on a global scale. They identified five major takeaways.
One fascinating conclusion is that we can expect a significant surge in AI adoption over the next ten years, before reaching a state of equilibrium. Companies are currently testing out various ways to incorporate this groundbreaking technology.
The report forecasts that we could see adoption rates soar from 13% to 31% in only four to eight years. AI capabilities Although the pace of adoption is expected to taper off after the 15-year mark, growth should persist for another 15 years at least.
Additionally, the research indicates a significant potential for economic expansion, predicting generative AI could enhance productivity in the US by 1.7-3.5%, potentially boosting GDP by $477 billion to $1 trillion yearly over the next decade, contingent on the speed of corporate AI adoption.
Generative AI's Emergence Could Result in A Global Decline in Job Opportunities
The report highlights the possibility of major shifts within the job market, suggesting that about 52% of all occupations will likely change due to generative AI automating various tasks. Consequently, around 9% of the current US workforce may face job displacement, with about 1% encountering difficulties in finding new roles, echoing historical economic trends.
Positions that require advanced cognitive skills will suffer the most, as generative AI is poised to disrupt fields such as credit analysis, software development, web design, database management, and graphic artistry. These roles currently have a theoretical maximum exposure likelihood of around 50%, which could increase to 80% by 2032. significant changes Even top-level management, including CEOs and C-suite leaders, may find themselves impacted; data from the study suggests a growing use of generative AI for tasks ranging from competitive analyses to high-level strategic decision-making.
The study predicts transformative changes in the labor market and overall economic conditions due to generative AI. Cognizant urges leaders from various sectors to come together and establish a framework of trust that could support business, workforce, and economic success in navigating the changes brought about by this technological revolution. knowledge-intensive tasks .
With generative AI's widespread adoption, there will be a pressing need for new skill sets among employees, particularly in fields such as AI management and implementation, underscoring the importance of timely upskilling.
According to Cognizant and Oxford Economics, the report foresees substantial shifts in the job market and economic landscape stemming from emerging AI technologies, emphasizing the necessity for cross-sector collaboration to influence the future direction of enterprises and anticipate the onset of new innovations.
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